About this Project

This project is to establish a visual identity for Aspirio Piano Academy. The owner of the academy, Dr. Amanda Lee-Hing, is a piano professor at Assemblies of God University (SAGU), who is an active solo and collaborative pianist, clinician, as well as adjudicator for numerous festivals and competitions.  

The final result of the logo design is very satisfying for Dr. Lee-Hing with strong brand recognition for her studio business and communication materials.

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!