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About this Project
This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, customizes a foreign brand, product, or service to align with a specific local context, making it feel as though it was created for the local audience. By incorporating Chinese design cues and cultural nuances, this project aims to enhance brand relevance and engagement in the Chinese market.
Client: ELN | Art Direction: Ken Yim | Digital Marketing: Ken Yim | Localization Project Manager: Ken Yim
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About this Project
New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.
Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim
The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.
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]]>Client: Panda Sociedade de Gestão de Investimentos Limitada | Art Direction: Ken Yim | Story Boarding: Ken Yim | Illustration: Ken Yim & Team | Animation: Ken Yim & Team
Colors & Type Phrases
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About this Project
The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.
Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim
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