About this Project

This project powerfully showcases my creative design and marketing expertise in the successful launch of an AI-powered health tracker app. I artfully crafted engaging website copy, transforming complex scientific concepts like epigenetics into clear, compelling narratives. My creative contributions spanned developing a persuasive pitch deck package, defining the core branding, executing intuitive web design and UI/UX design, and producing captivating animationsalongside concise product overviews.

On the marketing front, I conceived and implemented targeted Instagram and LinkedIn content, including visually cohesive branding grid posts specifically designed to capture and entice investor interest. This holistic creative strategy not only drove significant engagement but also established a powerful, memorable brand identity, directly contributing to the startup securing its initial international university funding.