During my tenure at Share Tea, a globally acclaimed bubble tea and drinks chain, I brought a blend of creative prowess and a deep understanding of the drink service industry to the forefront. Tasked with responsibilities ranging from package design and menu creation to crafting engaging social media ads and orchestrating in-store Point of Purchase (POP) displays, I aimed to not only elevate the brand’s visual identity but also align it seamlessly with the unique dynamics of the beverage sector. This comprehensive approach ensured that my designs not only enhanced Share Tea’s aesthetic appeal but also contributed to a cohesive and immersive brand experience, both online and in-store.