Graphic Design Archives - Ken Yim Design Portfolio

Design Agency Working Experience

kyim — Mon, 30 Jun 2025 10:39:59 +0000

This project showcases a series of branding and marketing designs created for a group of well-known local restaurants in Southern Californa, bakeries, and fast food chains. My role included menu layouts, packaging design, storefront signage, social media content, and in-store promotional materials. In addition, I developed optimized Amazon product listing graphics to support retail expansion online. The goal was to create a cohesive visual identity that captured each brand’s unique personality while ensuring clarity, appeal, and engagement across multiple customer touchpoints. Every piece was designed to strengthen brand recognition and support sales both in-store and online.

Disclaimer: Due to the nature of my work, I do not own the property rights to the visuals displayed on this page. All visuals are posted solely for demonstration purposes to showcase my professional experience.

Client: Design Agency| Graphic Design: Ken Yim | Localization: Ken Yim

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Loyalty Program Power Point Presentation

kyim — Sun, 19 Mar 2023 13:37:26 +0000

About this Project

The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Software: Powerpoint, Photoshop & Illustrator

Related Projects

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Fintech Powerpoint Presentation

kyim — Thu, 18 Aug 2022 13:54:48 +0000

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TeamLab Interactive Experience Marketing Plan

kyim — Mon, 15 Jun 2020 09:38:41 +0000

About this Project

As the focal point of TeamLab SuperNature, Cotai Expo stands as the third permanent venue globally, boasting an expansive 5000sqm space following Tokyo and Shanghai. This cutting-edge venue seamlessly integrates both the art and interactive zones, dedicated to delivering a contemporary form of digital art coupled with immersive interactive entertainment for all age groups, from children to adults. In my role, I spearheaded the localization efforts, managed social media presence, crafted compelling graphic designs, and facilitated seamless communication, contributing to the successful promotion and engagement for this groundbreaking project.

Client: TeamLab | Project Management: Ken Yim | Copy Writing & localization Ken Yim | Digital Design: Ken Yim and team

Live View

Billboard at Venetian Macau

Box office at Venetian Macau

Promotional Booth at Sands Expo, Macau

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Branded VM Production

kyim — Sun, 02 Feb 2020 09:47:51 +0000

About My Visual Merchandising Experience

With extensive experience in window displays and visual merchandising, I have collaborated with globally renowned fashion brands, including Boy London, Diesel, Dr. Martens, Evisu Jeans, Harmont & Blaine, Kenzo, Lacoste, Lee, Levi’s, MCQ, Miki House, Munsingwear, and Paul Smith. My expertise lies in transforming brand aesthetics into captivating retail experiences, enhancing visual appeal and strengthening market presence for these iconic labels.

Client: Panda Sociedade de Gestão de Investimentos Limitada and Various Brand names | Project Management and Art Direction: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

MCQ

Diesel

Munsingwear Store Front

VM Production Works B-02

Young Casual Counter Display Design

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

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Food and Beverages Industry Creatives

kyim — Sun, 02 Feb 2020 07:32:32 +0000

About this Project

During my tenure at Share Tea, a globally acclaimed bubble tea and drinks chain, I brought a blend of creative prowess and a deep understanding of the drink service industry to the forefront. Tasked with responsibilities ranging from package design and menu creation to crafting engaging social media ads and orchestrating in-store Point of Purchase (POP) displays, I aimed to not only elevate the brand’s visual identity but also align it seamlessly with the unique dynamics of the beverage sector. This comprehensive approach ensured that my designs not only enhanced Share Tea’s aesthetic appeal but also contributed to a cohesive and immersive brand experience, both online and in-store.

Client: Share Tea | Graphic & Package Design: Ken Yim |

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Social Media Marketing

kyim — Wed, 29 Jan 2020 14:37:29 +0000

Create Content

Marketing Segmentation

Like and Share

About this Project

I undertook a comprehensive content management project to strategically showcase New Yaohan Department Store’s products and promotions on Instagram, successfully contributing to the substantial growth of the brand’s presence on the platform. This initiative involved meticulous curation of visually appealing content that effectively highlighted the store’s diverse range of products and exclusive promotions. Additionally, I devised and executed a targeted promotion plan to enhance engagement and broaden the store’s reach on Instagram.

By consistently delivering compelling visual stories, promoting exclusive offers, and maintaining a cohesive aesthetic, the Instagram account became a dynamic platform for brand storytelling and customer interaction. The success of this project is evidenced by the increased follower engagement, brand visibility, and positive customer interactions, positioning New Yaohan as a prominent presence on Instagram in the retail sector.

.See Instagram Account

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Ad placement and analytic: Ken Yim |

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Kids Cavern, Nova Creatives

kyim — Sat, 25 Jan 2020 05:37:37 +0000

About this Project

The creation of Kid’s Cavern at New Yaohan Department Store stands out as a cherished project in my portfolio. Given the freedom to build it from the ground up, I meticulously crafted every aspect of the brand identity, from playful mascot character illustrations and eye-catching shopping bags to distinctive type phrases, engaging visual merchandising, and compelling marketing collaterals. The outcome is a brand that has become a standout presence in the Greater Bay Area of China, particularly notable considering the formidable competition posed by the mighty Toy’s “R” Us. Kid’s Cavern is a testament to the power of a well-crafted brand, leaving nothing to chance and becoming highly recognizable in its competitive landscape.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Visual Identity: Ken Yim |

Related Project

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Toy World Branding & Visual Merchandising

kyim — Sat, 25 Jan 2020 04:02:46 +0000

About this Project

At The Toy World, a vibrant haven for children, I played a pivotal role in shaping the store’s visual identity. With a diverse product range spanning toys, baby essentials, clothing, and candies, my responsibilities extended to crafting a cohesive and captivating brand experience. This involved not only conceptualizing and designing the store’s logo but also creating eye-catching candy packaging and fixtures. Through meticulous attention to detail, I ensured that every element aligned seamlessly, contributing to a welcoming and enchanting atmosphere for young visitors and their families.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Fixture Design and Visual Merchandising: Ken Yim Graphic & Package Design: Ken Yim |

Green Beauty Logo Design

Green Beauty Baby Skin Car Visual Merchanding

Candy Shop Visual Merchandising 1

Candy Shop Package Design

Candy Shop Shelving Graphics

Light Box and Shelving Graphics

Green Beauty Logo Design

Green Beauty Baby Skin Car Visual Merchanding

Candy Shop Visual Merchandising 1

Candy Shop Package Design

Candy Shop Shelving Graphics

Light Box and Shelving Graphics

Baby Supplies Visual Merchandising Support

Baby Supplies Visual Merchandising Support 2

Toy Zone Visual Merchandising

Miki House Visual Merchandising

Baby Supplies Visual Merchandising Support

Baby Supplies Visual Merchandising Support 2

Toy Zone Visual Merchandising

Miki House Visual Merchandising

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Catalog Design

kyim — Sat, 13 Jul 2019 04:34:21 +0000

About this Project

I spearheaded the catalog design for a world-famous brand’s houseware booklet, aiming to encapsulate the essence of sophistication and functionality. This project involved a meticulous fusion of creative elements, presenting a visually appealing showcase of the brand’s renowned houseware products. Through strategic layout and design, the catalog not only highlighted each item’s unique features but also conveyed the brand’s global appeal and commitment to excellence in the realm of home essentials. The result is a stunning booklet that serves as a compelling representation of the brand’s iconic houseware collection.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim & Graphic Design Team |

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