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About this Project
ntroducing the ultimate diamond-grade prestige credit card for New Yaohan, crafted in collaboration with ICBC Bank and UnionPay. This exclusive project includes:
- Card Design: A luxurious and modern aesthetic representing the pinnacle of prestige and exclusivity.
- UI Integration: Seamless incorporation into the ICBC banking app, ensuring a cohesive and intuitive user experience.
- Packaging: A bespoke package designed to reflect elegance and sophistication, enhancing the unboxing experience.
This design elevates the brand identity of New Yaohan while delivering a premium customer journey.
Client: New Yaohan Department Store | Graphic Design: Ken Yim | Software: Photoshop, & Illustrator
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About this Project
This vibrant pop-up display, executed in just three days, features a colorful backdrop and four reflexive raisers for an impactful product showcase. My design expertise ensured the display not only captured attention but also seamlessly highlighted the products, creating an engaging and memorable experience
Client: New Yaohan Department Store | Art Direction: Ken Yim | Design: Ken Yim
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About this Project
In my role as a creative manager/designer, I frequently collaborate with world-renowned brands, tailoring their global identities to resonate within local markets. This project involved creating an eye-catching pop-up booth for Clinique’s new product launch at the New Yaohan Department Store’s main entrance. The temporary retail space was meticulously designed to elevate brand visibility and generate excitement, seamlessly integrating Clinique’s global branding with localized elements to attract and engage customers.
Client: New Yaohan Department Store | Art Direction: Ken Yim | Localization: Ken Yim
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Palace Gourmet aims to be a new world-class food hall nestled exclusively in NY8 New Yaohan at the Grand Lisboa Palace Resort Macau, representing the essence of luxury dining and shopping in a European-style food hall. Palace Gourmet seamlessly combines these experiences under one opulent roof. In my role, I undertake the responsibility of crafting a modest yet sophisticated design across disposable food packages, shopping bags, wine labels, billboards, and animation and introductory videos. This design aims to integrate subtle and elegant colors, refined typography, and tasteful animation, creating a humble yet elegant brand identity reflective of the warmth and inclusivity at the heart of Palace Gourmet, the European finest.
Client: Palace Gourmet | Graphic Design: Ken Yim | Graphic Design: Ken Yim | Software: Photoshop, Illustration, Premier, & After Effect
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Revolutionizing the classic vinyl & CD treatment solution after ODYUSA’s acquisition, I spearheaded the redesign of the packaging for a global audience. The project aimed to modernize the aesthetic while preserving the timeless essence of the cleaner set. Additionally, I successfully crafted key visuals optimized for online sales, garnering widespread acclaim and success across the globe.
Client: ODYUSA | Art Direction: Ken Yim | Graphic Design: Ken Yim
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The visual concept for the All-Natural Sparkling Water with Real Fruit Juice highlights Palace Gourmet’s artistry with vibrant colors, elegant typography, and luscious fruit illustrations across various media. This design and communication strategy emphasize their dedication to all-natural goodness, inviting consumers to experience a refreshing and sophisticated brand identity.
Client: Palace Gourmet | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator
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The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.
Client: New Yaohan Department Store | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator
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About this Project
ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.
Client: ODYUSA | Art Direction: Ken Yim | Content Development: Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator
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About this Project
This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.
Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research: Ken Yim | Software: Sketch, Photoshop, Illustrator
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]]>Client: Panda Sociedade de Gestão de Investimentos Limitada | Art Direction: Ken Yim | Story Boarding: Ken Yim | Illustration: Ken Yim & Team | Animation: Ken Yim & Team
Colors & Type Phrases
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