In-store Setup Archives - Ken Yim Design Portfolio

Branded VM Production

kyim — Sun, 02 Feb 2020 09:47:51 +0000

About My Visual Merchandising Experience

Demonstrating a rich background in window displays and visual merchandising, I have had the privilege of collaborating with world-renowned fashion brands. Notable names in my portfolio include Boy London, Diesel, Dr. Martens, Evisu Jeans, Harmont and Blaine, Kenzo, Lacoste, Lee, Levi’s, MCQ, Miki House, Munsingwear, and Paul Smith. My experience encompasses translating brand aesthetics into captivating retail experiences, strategically elevating the visual appeal of these iconic labels and contributing to their overall market presence.

Client: Panda Sociedade de Gestão de Investimentos Limitada and Various Brand names | Project Management and Art Direction: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

The post Branded VM Production appeared first on Ken Yim Design Portfolio.

Pharmacy Store Graphics

Sat, 01 Feb 2020 14:42:41 +0000

About this Project

I led a comprehensive project focused on enhancing the Point of Purchase (POP) and product posters for Watson’s Pharmacy chain stores. Leveraging strategic design principles, the initiative aimed to create visually compelling displays that captivate customer attention and drive engagement. The project involved a meticulous analysis of consumer behavior, competitor landscapes, and brand identity to develop targeted and impactful designs. Through this endeavor, we successfully elevated the in-store experience, optimizing the promotional impact of Watson’s products and reinforcing the brand’s presence in the competitive retail environment.

Client: Watsons Pharmarcy Chain | Graphic Design: Ken Yim

The post Pharmacy Store Graphics appeared first on Ken Yim Design Portfolio.

Festive Creatives and Decorations

kyim — Sat, 29 Jun 2019 16:58:03 +0000

In Asia, Chinese New Year is one of the single most celebrated festivals of the year. For a retail business, it is the prime-time for spending new clothes, premium groceries, and houseware for your family as well as buying gifts of fortune for your friends and business partners.

To seize the golden opportunity and to entice customers to increase their spending, I managed to create a series of in-store decorations, window displays, an exclusive red pocket gift set for VIP members, and a supremely successful digital lucky draw promotion.

As a result, the overall sales have grown 15% year-over-year for the same period. The project was also featured on VMSD magazine with great reviews.

Client: New Yaohan Department Store | Art Direction & Theme Design: Ken Yim | Copy Project Management Ken Yim

Please also see See Membership App UI Design and Digital Lucky Draw

The post Festive Creatives and Decorations appeared first on Ken Yim Design Portfolio.