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About this Project
In my role as a creative manager/designer, I frequently collaborate with world-renowned brands, tailoring their global identities to resonate within local markets. This project involved creating an eye-catching pop-up booth for Clinique’s new product launch at the New Yaohan Department Store’s main entrance. The temporary retail space was meticulously designed to elevate brand visibility and generate excitement, seamlessly integrating Clinique’s global branding with localized elements to attract and engage customers.
Client: New Yaohan Department Store | Art Direction: Ken Yim | Localization: Ken Yim
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About this Project
As the focal point of TeamLab SuperNature, Cotai Expo stands as the third permanent venue globally, boasting an expansive 5000sqm space following Tokyo and Shanghai. This cutting-edge venue seamlessly integrates both the art and interactive zones, dedicated to delivering a contemporary form of digital art coupled with immersive interactive entertainment for all age groups, from children to adults. In my role, I spearheaded the localization efforts, managed social media presence, crafted compelling graphic designs, and facilitated seamless communication, contributing to the successful promotion and engagement for this groundbreaking project.
Client: TeamLab | Project Management: Ken Yim | Copy Writing & localization Ken Yim | Digital Design: Ken Yim and team
Live View
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