Great branding is essential to any successful business venture. The world of fashion retail moves at a pace faster than the speed of light. This new brand must be as memorable as a trendsetter. By working with the business development team of the New Yaohan and the MGM retail division for their insight into the store, I have created this brand with my graphics and visual merchanding team.

Fleuri is branded as a curator to gather the exclusive collections of International luxury brands and up-and-coming talented designers. That said, it is dedicated to providing the best selection for customers to express their styles through the collections and their aesthetics.

The result is a highly recognizable brand that shows passion for style that shows in the store and its creatives as a whole.