Product Design Archives - Ken Yim Design Portfolio

LP Treatment Kit Package & Social Media Graphics

kyim — Sun, 18 Feb 2024 08:09:33 +0000

Revolutionizing the classic vinyl & CD treatment solution after ODYUSA’s acquisition, I spearheaded the redesign of the packaging for a global audience. The project aimed to modernize the aesthetic while preserving the timeless essence of the cleaner set. Additionally, I successfully crafted key visuals optimized for online sales, garnering widespread acclaim and success across the globe.

Client: ODYUSA | Art Direction: Ken Yim | Graphic Design: Ken Yim

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Toy World Branding & Visual Merchandising

kyim — Sat, 25 Jan 2020 04:02:46 +0000

About this Project

At The Toy World, a vibrant haven for children, I played a pivotal role in shaping the store’s visual identity. With a diverse product range spanning toys, baby essentials, clothing, and candies, my responsibilities extended to crafting a cohesive and captivating brand experience. This involved not only conceptualizing and designing the store’s logo but also creating eye-catching candy packaging and fixtures. Through meticulous attention to detail, I ensured that every element aligned seamlessly, contributing to a welcoming and enchanting atmosphere for young visitors and their families.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Fixture Design and Visual Merchandising: Ken Yim Graphic & Package Design: Ken Yim |

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Music Industry Creatives

kyim — Sun, 14 Jul 2019 11:53:46 +0000

I have been serving with Odyssey Innovative design, the premier DJ gear manufacture in California, USA from 2003-2013 as a Senior Graphic Designer/Assistant Creative Director. It’s a great company with all the hands-on creative freedom and a wide spectrum of creative work from ads, catalogs, and even product design.

Client: Odyssey Innovative Designs | Art Direction: Ken Yim | Graphic Design: Ken Yim | Photography: Ken Yim

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Digital Lucky Draw System UI UX

kyim — Sun, 30 Jun 2019 03:50:25 +0000

About this Project

I led the UX design initiative for our digital lucky draw system, seamlessly integrating it with our digital reward program mobile app to bring a modern and efficient twist to the traditional approach. The primary goals were to heighten customer awareness of the event, incentivize new VIP member recruitment, and streamline the process with a simplified, digital entry system. By replacing the conventional redeem and ticket method, we successfully reduced the average entry time from 3 minutes to a swift 40 seconds per participant. This transformation not only engaged participants but also significantly enhanced operational efficiency, ensuring a seamless and enjoyable experience for all involved.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | UI/UX Design: Ken Yim |

Please also see See Home Page UI Design and Digital Lucky Draw

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Loyalty Program Mobile App Design

kyim — Sun, 30 Jun 2019 02:55:32 +0000

Digital reward program mobile App (iOS/Android) and web portal UI/UX research, wireframe, product development, and collaboration with the digital marketing team for EDM, SMS, social media, and Google ads. Successfully converted 70% of our 310,000 active traditional cardholders and 40,000 recruits to our system in 6 months through precise targeting promotions.

Client: New Yaohan Department Store | UI/UX Design: Ken Yim & Team

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