About this Project

This vibrant pop-up display, executed in just three days, features a colorful backdrop and four reflexive raisers for an impactful product showcase. My design expertise ensured the display not only captured attention but also seamlessly highlighted the products, creating an engaging and memorable experience

As a creative manager and designer, I regularly work with global brands to adapt their identities for local markets. This particular project involved designing a high-impact pop-up booth for the launch of new beauty and home appliance products at the main entrance of New Yaohan Department Store. The temporary retail space was thoughtfully crafted to boost brand visibility and drive customer engagement, blending international branding standards with locally relevant design elements. Below are a few samples of the work I led for this activation.