About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

About this Project

This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.