Visual Merchandising Archives - Ken Yim Design Portfolio

Pop-Up Display Design

kyim — Wed, 14 Aug 2024 08:07:38 +0000

About this Project

This vibrant pop-up display, executed in just three days, features a colorful backdrop and four reflexive raisers for an impactful product showcase. My design expertise ensured the display not only captured attention but also seamlessly highlighted the products, creating an engaging and memorable experience

Client: New Yaohan Department Store | Art Direction: Ken Yim | Design: Ken Yim

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Branded VM Production

kyim — Sun, 02 Feb 2020 09:47:51 +0000

About My Visual Merchandising Experience

Demonstrating a rich background in window displays and visual merchandising, I have had the privilege of collaborating with world-renowned fashion brands. Notable names in my portfolio include Boy London, Diesel, Dr. Martens, Evisu Jeans, Harmont and Blaine, Kenzo, Lacoste, Lee, Levi’s, MCQ, Miki House, Munsingwear, and Paul Smith. My experience encompasses translating brand aesthetics into captivating retail experiences, strategically elevating the visual appeal of these iconic labels and contributing to their overall market presence.

Client: Panda Sociedade de Gestão de Investimentos Limitada and Various Brand names | Project Management and Art Direction: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

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Kids Cavern, Nova Creatives

kyim — Sat, 25 Jan 2020 05:37:37 +0000

About this Project

The creation of Kid’s Cavern at New Yaohan Department Store stands out as a cherished project in my portfolio. Given the freedom to build it from the ground up, I meticulously crafted every aspect of the brand identity, from playful mascot character illustrations and eye-catching shopping bags to distinctive type phrases, engaging visual merchandising, and compelling marketing collaterals. The outcome is a brand that has become a standout presence in the Greater Bay Area of China, particularly notable considering the formidable competition posed by the mighty Toy’s “R” Us. Kid’s Cavern is a testament to the power of a well-crafted brand, leaving nothing to chance and becoming highly recognizable in its competitive landscape.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Visual Identity: Ken Yim |

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Toy World Branding & Visual Merchandising

kyim — Sat, 25 Jan 2020 04:02:46 +0000

About this Project

At The Toy World, a vibrant haven for children, I played a pivotal role in shaping the store’s visual identity. With a diverse product range spanning toys, baby essentials, clothing, and candies, my responsibilities extended to crafting a cohesive and captivating brand experience. This involved not only conceptualizing and designing the store’s logo but also creating eye-catching candy packaging and fixtures. Through meticulous attention to detail, I ensured that every element aligned seamlessly, contributing to a welcoming and enchanting atmosphere for young visitors and their families.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Fixture Design and Visual Merchandising: Ken Yim Graphic & Package Design: Ken Yim |

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Christmas Decorations

kyim — Mon, 01 Jul 2019 15:20:11 +0000

About this Project

I orchestrated a festive and immersive Christmas in-store decoration project that brought the spirit of the season to life. This comprehensive initiative included captivating window displays that immediately engaged passersby, creating a visual spectacle. The floor was adorned with carefully curated Christmas ornaments, enhancing the overall ambiance and creating a joyful atmosphere for shoppers.

Central to the festive transformation were thoughtfully decorated Christmas trees strategically placed throughout the store. These trees served as focal points, contributing to a warm and inviting holiday setting. Additionally, graphic design elements were seamlessly integrated, featuring holiday-themed visuals that complemented the overall aesthetic.

The harmonious blend of window displays, floor ornaments, Christmas trees, and graphic design resulted in a memorable and enchanting in-store experience. This project not only celebrated the joy of the season but also contributed to an elevated and festive shopping environment for customers.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

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