Package Design Archives - Ken Yim Design Portfolio

Premium Gift Design

kyim — Wed, 18 Jun 2025 04:11:23 +0000

About this Project

Developed a high-end gift packaging system from concept to production, aligning with brand identity and seasonal marketing goals. Oversaw design, material selection, and vendor coordination to create a memorable unboxing experience. The final product increased engagement with New Yaohan VIP customers and supported a 20% lift in return purchases during the holiday campaign.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Software: Photoshop & Illustrator

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Venture Capital Branding, UI, & Social Media Design

kyim — Wed, 04 Jun 2025 01:44:00 +0000

About this Project

This project powerfully showcases my creative design and marketing expertise in the successful launch of an AI-powered health tracker app. I artfully crafted engaging website copy, transforming complex scientific concepts like epigenetics into clear, compelling narratives. My creative contributions spanned developing a persuasive pitch deck package, defining the core branding, executing intuitive web design and UI/UX design, and producing captivating animationsalongside concise product overviews.

On the marketing front, I conceived and implemented targeted Instagram and LinkedIn content, including visually cohesive branding grid posts specifically designed to capture and entice investor interest. This holistic creative strategy not only drove significant engagement but also established a powerful, memorable brand identity, directly contributing to the startup securing its initial international university funding.

The Epigenetics AI logo is designed for strong brand recognition, featuring a prominent, stylized “EA” star as its core symbol, accompanied by a robust wordmark. This distinctive logo is created to function both as a unified design and as separate, harmonious elements. The “EA” star can stand alone, providing flexibility across various applications, while the wordmark clearly identifies the brand. The logo effectively integrates functional references to the brand name, ensuring immediate association with Epigenetics AI, a VC-backed startup focused on AI-powered health tracking.

Pioneering a World Without Disease

At Epigenetics AI, our journey began not in a boardroom, but from a profound personal experience. Our founder, Avigail, a dedicated Machine Learning Specialist, spent years in lab research. Yet, it was the tragic and preventable loss of her best friend to leukemia in her early 30s that sparked a singular, powerful vision: what if advanced screening could be made accessible and affordable for everyone, preventing such heartbreak?

This wasn’t just a “lightbulb moment”; it was a wake-up call that her expertise in AI and mobile technology could fundamentally change healthcare. We saw a clear enemy in chronic disease and cancer, and a potent solution in mass-deploying AI-powered preventive screening through an easy-to-use mobile app.

Your Future, Proactively Managed

Imagine having the power to understand your body’s true health on a deeper, predictive level, long before symptoms appear. Our app is designed to deliver precisely that: ultra-affordable, convenient preventive screening that transforms your perspective and empowers you with peace of mind and newfound control.

This is more than just an app; it’s a movement towards a healthier human future. We faced the challenge of assembling a team with this shared, audacious vision, and we’ve built it. Our goal is for the Epigenetics AI App to become the most popular health screen app globally, connecting with medical universities and industries worldwide to ensure everyone has access to this life-changing technology.

Our Investor-Focused Website: Showcasing Innovation & Impact

The site clearly articulates our brand story, highlighting the personal mission to make preventive health screening affordable and accessible for everyone via AI. It details our unique value proposition in epigenetics for longevity, accurate biological age measurement, and the innovative Longevity Olympics. Investors can easily grasp the power of our cloud-based platform, which uniquely focuses on Asian and Chinese cohort data for precision medicine. Furthermore, the website outlines our distinct competitive advantages across our product lines, including our AI-powered prognosis platform for healthcare providers and the crucial Epigenetics Bank. It underscores our robust team of medical, AI, bioinformatics, and marketing experts, reinforcing our capacity to achieve the ambitious vision of “a world where disease no longer exists in humans.” The site effectively communicates our market opportunity, technological prowess, and scalable solutions for mass AI model deployment.

Website

Our Instagram Post Strategy

Our Instagram strategy centers on engaging your audience aged 35-65, particularly those interested in longevity and proactive health. We’ll leverage visually appealing content and concise captions to convey complex ideas simply. Expect a blend of emotional storytelling (like Avigail’s origin story), scientific insights presented accessibly, and motivational content (e.g., the Longevity Olympics). Our posts will foster curiosity about biological age and epigenetics, highlight the app’s ease of use, and include clear calls-to-action to encourage discovery and interaction. We’re building a community around the future of personalized wellness.

Instagram

Revolutionizing Health: Your Future, Decoded

Our UI design delivers a futuristic yet incredibly user-friendly experience, meticulously crafted through competitor research, in-depth UX analysis, persona development, user journey mapping, and ideation. We’ve leveraged cutting-edge AI and Photoshop enhancements to create a distinct visual appeal.

The focus is on effortless user engagement, from a seamless onboarding process to the intuitive ability to scan or import recent blood test reports. Users can easily locate blood test input dates, and our biomarker dashboard is designed with a big, easy-to-read display, ensuring critical health insights are clear and accessible.

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International Restaurant Chain Localization

kyim — Mon, 24 Mar 2025 08:24:55 +0000

About this Project

This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, customizes a foreign brand, product, or service to align with a specific local context, making it feel as though it was created for the local audience. By incorporating Chinese design cues and cultural nuances, this project aims to enhance brand relevance and engagement in the Chinese market.

Client: ELN | Art Direction: Ken Yim | Digital Marketing: Ken Yim | Localization Project Manager: Ken Yim

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Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

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Food & Beverage Visual Identity, Package, Animation & Web Design

kyim — Mon, 04 Mar 2024 07:43:11 +0000

About this Project

Palace Gourmet aims to be a new world-class food hall nestled exclusively in NY8 New Yaohan at the Grand Lisboa Palace Resort Macau, representing the essence of luxury dining and shopping in a European-style food hall. Palace Gourmet seamlessly combines these experiences under one opulent roof. In my role, I undertake the responsibility of crafting a modest yet sophisticated design across disposable food packages, shopping bags, wine labels, billboards, and animation and introductory videos. This design aims to integrate subtle and elegant colors, refined typography, and tasteful animation, creating a humble yet elegant brand identity reflective of the warmth and inclusivity at the heart of Palace Gourmet, the European finest.

Client: Palace Gourmet | Graphic Design: Ken Yim | Graphic Design: Ken Yim | Software: Photoshop, Illustration, Premier, & After Effect

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LP Treatment Kit Package & Social Media Graphics

kyim — Sun, 18 Feb 2024 08:09:33 +0000

Revolutionizing the classic vinyl & CD treatment solution after ODYUSA’s acquisition, I spearheaded the redesign of the packaging for a global audience. The project aimed to modernize the aesthetic while preserving the timeless essence of the cleaner set. Additionally, I successfully crafted key visuals optimized for online sales, garnering widespread acclaim and success across the globe.

Client: ODYUSA | Art Direction: Ken Yim | Graphic Design: Ken Yim

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Sparkling Drink Visual Identity, Social Media, & Animation Design

kyim — Tue, 13 Feb 2024 08:56:15 +0000

About this Project

The visual concept for the All-Natural Sparkling Water with Real Fruit Juice highlights Palace Gourmet’s artistry with vibrant colors, elegant typography, and luscious fruit illustrations across various media. This design and communication strategy emphasize their dedication to all-natural goodness, inviting consumers to experience a refreshing and sophisticated brand identity.

Please visit Design Rush to view the Packaging Design Award

Client: Palace Gourmet | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Kid’s Store Visual Identity

kyim — Sat, 08 May 2021 14:57:54 +0000

Kid's Cavern Store Signage Design

About this Project

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

Colors & Type Phrases

Collateral Designs

Shopping Bag Design

Kids Cavern Stationaries

Candy Bags

Premium Cholocate Box Design

Kid's Cavern Candy Shop Design

Magazine Ad Design 2021

Magazine Ad Designs

Kids Cavern Digital Signage Poster

Web Design

Shop Front LED Animation

Promotional Video & Animation

On the Press

On the press (VMSD Magazine)

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Kids Cavern, Nova Creatives

kyim — Sat, 25 Jan 2020 05:37:37 +0000

About this Project

The creation of Kid’s Cavern at New Yaohan Department Store stands out as a cherished project in my portfolio. Given the freedom to build it from the ground up, I meticulously crafted every aspect of the brand identity, from playful mascot character illustrations and eye-catching shopping bags to distinctive type phrases, engaging visual merchandising, and compelling marketing collaterals. The outcome is a brand that has become a standout presence in the Greater Bay Area of China, particularly notable considering the formidable competition posed by the mighty Toy’s “R” Us. Kid’s Cavern is a testament to the power of a well-crafted brand, leaving nothing to chance and becoming highly recognizable in its competitive landscape.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Visual Identity: Ken Yim |

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Toy World Branding & Visual Merchandising

kyim — Sat, 25 Jan 2020 04:02:46 +0000

About this Project

At The Toy World, a vibrant haven for children, I played a pivotal role in shaping the store’s visual identity. With a diverse product range spanning toys, baby essentials, clothing, and candies, my responsibilities extended to crafting a cohesive and captivating brand experience. This involved not only conceptualizing and designing the store’s logo but also creating eye-catching candy packaging and fixtures. Through meticulous attention to detail, I ensured that every element aligned seamlessly, contributing to a welcoming and enchanting atmosphere for young visitors and their families.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Fixture Design and Visual Merchandising: Ken Yim Graphic & Package Design: Ken Yim |