About this Project

This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, customizes a foreign brand, product, or service to align with a specific local context, making it feel as though it was created for the local audience. By incorporating Chinese design cues and cultural nuances, this project aims to enhance brand relevance and engagement in the Chinese market.

I led a transformative project with Kingston Education in the UK, a distinguished STEAM (Science, Technology, Engineering, Arts, and Mathematics) institution. This endeavor encompassed shaping their visual identity, creating a dynamic company profile, developing an interactive website, and designing a cohesive uniform. By strategically aligning the brand with its STEAM-focused mission, the project enhanced Kingston Education’s image, ensuring a consistent and professional identity across diverse mediums. This comprehensive approach strengthened their presence as a leading institution in STEAM education.

About this Project

New Yaohan’s in-house creative team has a special assignment to revamp the company’s image with a company credential in late 2017 as part of the 20th-anniversary celebration. The purpose of this project is to introduce and to tell a compelling background story of the largest department store in Macau to our potential business partners from around the globe.