Social Media Archives - Ken Yim Design Portfolio

Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

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Food & Beverage Visual Identity, Package, Animation & Web Design

kyim — Mon, 04 Mar 2024 07:43:11 +0000

About this Project

Palace Gourmet aims to be a new world-class food hall nestled exclusively in NY8 New Yaohan at the Grand Lisboa Palace Resort Macau, representing the essence of luxury dining and shopping in a European-style food hall. Palace Gourmet seamlessly combines these experiences under one opulent roof. In my role, I undertake the responsibility of crafting a modest yet sophisticated design across disposable food packages, shopping bags, wine labels, billboards, and animation and introductory videos. This design aims to integrate subtle and elegant colors, refined typography, and tasteful animation, creating a humble yet elegant brand identity reflective of the warmth and inclusivity at the heart of Palace Gourmet, the European finest.

Client: Palace Gourmet | Graphic Design: Ken Yim | Graphic Design: Ken Yim | Software: Photoshop, Illustration, Premier, & After Effect

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LP Treatment Kit Package & Social Media Graphics

kyim — Sun, 18 Feb 2024 08:09:33 +0000

Revolutionizing the classic vinyl & CD treatment solution after ODYUSA’s acquisition, I spearheaded the redesign of the packaging for a global audience. The project aimed to modernize the aesthetic while preserving the timeless essence of the cleaner set. Additionally, I successfully crafted key visuals optimized for online sales, garnering widespread acclaim and success across the globe.

Client: ODYUSA | Art Direction: Ken Yim | Graphic Design: Ken Yim

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Sparkling Drink Visual Identity, Social Media, & Animation Design

kyim — Tue, 13 Feb 2024 08:56:15 +0000

About this Project

The visual concept for the All-Natural Sparkling Water with Real Fruit Juice highlights Palace Gourmet’s artistry with vibrant colors, elegant typography, and luscious fruit illustrations across various media. This design and communication strategy emphasize their dedication to all-natural goodness, inviting consumers to experience a refreshing and sophisticated brand identity.

Please visit Design Rush to view the Packaging Design Award

Client: Palace Gourmet | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Loyalty Program Power Point Presentation

kyim — Sun, 19 Mar 2023 13:37:26 +0000

About this Project

The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Software: Powerpoint, Photoshop & Illustrator

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Loyalty Program Visual & Animation Design

kyim — Fri, 17 Mar 2023 07:59:30 +0000

About this Project

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Fintech Powerpoint Presentation

kyim — Thu, 18 Aug 2022 13:54:48 +0000

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STEAM Education Visual Identity

kyim — Sun, 23 May 2021 02:37:32 +0000

I led a transformative project with Kingston Education in the UK, a distinguished STEAM (Science, Technology, Engineering, Arts, and Mathematics) institution. This endeavor encompassed shaping their visual identity, creating a dynamic company profile, developing an interactive website, and designing a cohesive uniform. By strategically aligning the brand with its STEAM-focused mission, the project enhanced Kingston Education’s image, ensuring a consistent and professional identity across diverse mediums. This comprehensive approach strengthened their presence as a leading institution in STEAM education.

Client: Kingston Eduction | Art Direction: Ken Yim | Project Management: Ken Yim | Key Visual Design: Ken Yim

Kingston-Star of Wisdom

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TeamLab Interactive Experience Marketing Plan

kyim — Mon, 15 Jun 2020 09:38:41 +0000

About this Project

As the focal point of TeamLab SuperNature, Cotai Expo stands as the third permanent venue globally, boasting an expansive 5000sqm space following Tokyo and Shanghai. This cutting-edge venue seamlessly integrates both the art and interactive zones, dedicated to delivering a contemporary form of digital art coupled with immersive interactive entertainment for all age groups, from children to adults. In my role, I spearheaded the localization efforts, managed social media presence, crafted compelling graphic designs, and facilitated seamless communication, contributing to the successful promotion and engagement for this groundbreaking project.

Client: TeamLab | Project Management: Ken Yim | Copy Writing & localization Ken Yim | Digital Design: Ken Yim and team

Live View

Billboard at Venetian Macau

Box office at Venetian Macau

Promotional Booth at Sands Expo, Macau

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Cooking Show Videos

kyim — Tue, 04 Feb 2020 06:47:38 +0000

About this Project

In my role as the Social Media Director and Coordinator, I played a pivotal role in crafting and promoting short cooking videos that showcased the versatility and functionality of kitchenware. Through strategic planning and coordination, these engaging videos not only highlighted the brand’s product range but also provided valuable insights and inspiration for the audience. The goal was to enhance the brand’s online presence, drive engagement, and establish the kitchenware as essential tools for culinary enthusiasts. This dynamic approach to social media management contributed to a successful promotional campaign, resonating with the target audience and elevating the brand’s profile in the realm of kitchen essentials.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Videography & Video Editing: Ken Yim & Multimedia Team|

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