Visual Merchandising Archives - Ken Yim Design Portfolio

Featuring in Magazine

kyim — Sun, 12 Jan 2025 13:23:18 +0000

About this Project

Christmas is the most important season of the year. I have directed a series of in-store decorations and pop-up displays to enhance the vibe and atmosphere for shoppers.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

Window to the Future

Holiday Windows 2014

Holiday Windows 2013

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Department Store Wide Christmas Visual Merchandising

kyim — Sun, 12 Jan 2025 02:06:52 +0000

About this Project

Christmas is the most important season of the year. I have directed a series of in-store decorations and pop-up displays to enhance the vibe and atmosphere for shoppers.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

Instore Decoration

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Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

The post Beauty Shop Visual Identity appeared first on Ken Yim Design Portfolio.

Pop-Up Display Design

kyim — Wed, 14 Aug 2024 08:07:38 +0000

About this Project

This vibrant pop-up display, executed in just three days, features a colorful backdrop and four reflexive raisers for an impactful product showcase. My design expertise ensured the display not only captured attention but also seamlessly highlighted the products, creating an engaging and memorable experience

Client: New Yaohan Department Store | Art Direction: Ken Yim | Design: Ken Yim

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Cosmetic Pop-Up Store Design

kyim — Tue, 13 Aug 2024 02:24:49 +0000

East Side

About this Project

In my role as a creative manager/designer, I frequently collaborate with world-renowned brands, tailoring their global identities to resonate within local markets. This project involved creating an eye-catching pop-up booth for Clinique’s new product launch at the New Yaohan Department Store’s main entrance. The temporary retail space was meticulously designed to elevate brand visibility and generate excitement, seamlessly integrating Clinique’s global branding with localized elements to attract and engage customers.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Localization: Ken Yim

South Side

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Christmas Animation Storyboarding

kyim — Mon, 03 Jan 2022 10:21:22 +0000

Client: Panda Sociedade de Gestão de Investimentos Limitada | Art Direction: Ken Yim | Story Boarding: Ken Yim | Illustration: Ken Yim & Team | Animation: Ken Yim & Team

Colors & Type Phrases

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Kid’s Store Visual Identity

kyim — Sat, 08 May 2021 14:57:54 +0000

Kid's Cavern Store Signage Design

About this Project

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

Colors & Type Phrases

Collateral Designs

Shopping Bag Design

Kids Cavern Stationaries

Candy Bags

Premium Cholocate Box Design

Kid's Cavern Candy Shop Design

Magazine Ad Design 2021

Magazine Ad Designs

Kids Cavern Digital Signage Poster

Web Design

Shop Front LED Animation

Play Video about Kids_Cavern_Video_Cover

Promotional Video & Animation

Play Video about Kids_Cavern_Cover

Play Video about Kids_Caver_Promotional_Video

Play Video about Kids_Cavern_GLP_Marquee_Life_Cover

On the Press

On the press (VMSD Magazine)

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Branded VM Production

kyim — Sun, 02 Feb 2020 09:47:51 +0000

About My Visual Merchandising Experience

Demonstrating a rich background in window displays and visual merchandising, I have had the privilege of collaborating with world-renowned fashion brands. Notable names in my portfolio include Boy London, Diesel, Dr. Martens, Evisu Jeans, Harmont and Blaine, Kenzo, Lacoste, Lee, Levi’s, MCQ, Miki House, Munsingwear, and Paul Smith. My experience encompasses translating brand aesthetics into captivating retail experiences, strategically elevating the visual appeal of these iconic labels and contributing to their overall market presence.

Client: Panda Sociedade de Gestão de Investimentos Limitada and Various Brand names | Project Management and Art Direction: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

MCQ

Diesel

Munsingwear Store Front

VM Production Works B-02

Young Casual Counter Display Design

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Kids Cavern, Nova Creatives

kyim — Sat, 25 Jan 2020 05:37:37 +0000

About this Project

The creation of Kid’s Cavern at New Yaohan Department Store stands out as a cherished project in my portfolio. Given the freedom to build it from the ground up, I meticulously crafted every aspect of the brand identity, from playful mascot character illustrations and eye-catching shopping bags to distinctive type phrases, engaging visual merchandising, and compelling marketing collaterals. The outcome is a brand that has become a standout presence in the Greater Bay Area of China, particularly notable considering the formidable competition posed by the mighty Toy’s “R” Us. Kid’s Cavern is a testament to the power of a well-crafted brand, leaving nothing to chance and becoming highly recognizable in its competitive landscape.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Visual Identity: Ken Yim |

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Toy World Branding & Visual Merchandising

kyim — Sat, 25 Jan 2020 04:02:46 +0000

About this Project

At The Toy World, a vibrant haven for children, I played a pivotal role in shaping the store’s visual identity. With a diverse product range spanning toys, baby essentials, clothing, and candies, my responsibilities extended to crafting a cohesive and captivating brand experience. This involved not only conceptualizing and designing the store’s logo but also creating eye-catching candy packaging and fixtures. Through meticulous attention to detail, I ensured that every element aligned seamlessly, contributing to a welcoming and enchanting atmosphere for young visitors and their families.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Fixture Design and Visual Merchandising: Ken Yim Graphic & Package Design: Ken Yim |