Summary
Creative and results-oriented Graphic Designer with 20+ years of in-house and freelance experience across branding, UI/UX, packaging, and marketing design. Adept at crafting cohesive brand narratives and delivering visual systems that elevate product visibility and customer engagement. Proven record of leading full lifecycle design from concept to execution for retail, education, tech, and lifestyle brands. Technically skilled in Adobe Creative Suite, WordPress, Figma, and Shopify, with a strong command of cross-team collaboration, digital asset delivery, and visual storytelling.
Philosophy
Work
I am a designer who transforms ideas into compelling visual narratives. With a deep understanding of design tools, I bridge creativity and strategy to communicate concepts effectively. Collaboration is at the heart of my process. I listen, adapt, and work seamlessly with stakeholders from diverse disciplines to deliver impactful solutions.
Strategy
Design is more than aesthetics; it’s a strategic tool that shapes experiences and drives business success. I believe that truly understanding users—their behaviors, needs, and expectations empowers us to create solutions that are not just visually stunning but purposeful and intuitive. By aligning design with business goals, we carve a clear path toward meaningful innovation.
Leadership
Leadership isn’t about hierarchy, it’s about impact. I foster a collaborative culture where ideas thrive, and creativity flourishes. By empowering those around me, I help unlock potential, drive excellence, and cultivate a team that’s inspired to push boundaries. When we grow together, we create work that truly stands ou.
Professional Experience
E-Commerce Marketing & Design Manager
Whynter LLC (Premium Appliance Manufacturer and Distributor), Brea, California
March 2025-Present
Strategic Creative Lead and E-commerce Manager with a proven track record of driving brand evolution and digital revenue growth. I spearheaded a comprehensive identity modernization for a legacy 20-year-old brand, overseeing UX/UI and visual hierarchy across Shopify and WordPress platforms to significantly improve engagement and conversion rates. I lead and mentor a cross-functional team of six, executing high-impact social media management and multi-channel marketing including SEO, PPC, and email while optimizing ROI through rigorous A/B testing and data-driven KPI analysis.
By bridging creative art direction with technical e-commerce operations, I align digital content strategy with long-term business objectives. I collaborate cross-functionally with sales, product, and logistics teams to ensure a seamless customer journey and operational efficiency. From managing marketing budgets and product lifecycles to delivering high-fidelity digital assets and Amazon A+ content, I ensure every touchpoint reflects a consistent, modernized brand vision that drives measurable sales performance.
Digital Marketing Manager
ODYUSA (Professional Music Equipment Services), San Gabriel, California
March 2022-2025
As a Senior Graphic Designer (Team Lead) in digital media at ODYUSA, a leading music equipment company specializing in research, development, and manufacturing of quality goods, I collaborate with marketing and sales teams to oversee the entire art development and production process. Our clientele includes renowned professional bands, DJs, and major retailers such as Amazon, Sam Ash, and Musician’s Friend.
I lead a diverse range of projects, encompassing advertisements, billboards, EDM, web and magazine ads, print collateral, signage, souvenirs, apparel, brochures, web assets, POP displays, and special initiatives. My focus is on crafting innovative design packages that elevate and align with on-brand initiatives. I specialize in cooperative package design, social media content creation, and the development of B2B and B2C marketing materials, including emails and flyers.
Moreover, my contributions extend to web content and UI designs, ensuring a consistent and engaging brand presence across various platforms. In this dynamic role, I continue to enhance ODYUSA’s visual identity and maintain a strong connection with professionals in the music industry.
Creative Manager
New Yaohan Department Store, Sales & Marketing Team
August 2015 – January 2022
Served as the Creative Manager for New Yaohan, a Japanese-style department store and the premier retail destination in Macau, often referred to as the Las Vegas of the Orient. Spearheaded the creation and execution of design development plans for seasonal, festive, and promotional events. Effectively delegated design tasks to a team of junior designers, ensuring seamless collaboration and cohesive visual representation. Thrived in problem-solving within the dynamic and fast-paced retail environment, utilizing graphics to enhance day-to-day operations.
Senior Graphic Designer, Supervisor
New Yaohan Department Store, Visual Merchandising Team, Macau and Hong Kong Office
July 2011 – July 2015
Serving as a Senior Graphic Designer and Supervisor at New Yaohan Department Store, I was recruited as an expatriate to infuse fresh ideas into the team. My role involved orchestrating the creation and execution of design development plans for seasonal, festive, and promotional events. I successfully delegated design tasks to junior designers, fostering collaboration and maintaining a cohesive visual identity. Thriving in day-to-day problem-solving, I utilized graphics in the dynamic and fast-paced retail environment, contributing to the seamless operation of the Visual Merchandising Team.
Senior Graphic Designer
Odyssey Innovative Designs, Azusa, California.
August 2003 – February 2011
As a Senior Graphic Designer at Odyssey Innovative Designs, a leading force in DJ equipment with a substantial market share of up to 45%, I played a pivotal role in maintaining brand identity across multiple brands. From concept generation to production, I led projects spanning tradeshow communications, billboards, email blasts, magazine ads, signage, apparel, brochures, web assets, and product displays. This period marked a dynamic and creative contribution to the growth and visual impact of the brand in the market.
Education, Certificate, & Awards
Education
University of South Wales, London I Master of Business Admistration I Specialization: Artificial Intelligence and UGC in Digital Marketing
Leveraging a passion for technology and strategic marketing, I am pursuing an MBA with a concentration in Artificial Intelligence to innovate at the intersection of AI and digital marketing. Committed to driving business growth through smart, data-driven marketing solutions.
California State Polytechnics University, Pomona, California, USA I , Bachelor of Arts in Fine Art I Specialization: Digital Art and Graphic Design
Combining creativity with technical skill, I earned my Bachelor of Arts in Fine Arts with a specialization in Digital Art and Graphic Design from Cal Poly Pomona. Dedicated to pushing the boundaries of visual communication through innovative digital design.
Certification
• Google Digital Marketing & E-commerce Professional Certificate
• Google Ads Certification
• Professional Diploma in Business Administration, London Examination Board, SCQF Level 11
• Adobe Marketing Specialist Profesional Certification
• Adobe Graphic Designer Profesional Certification
• Prompt Engineering for ChatGPT, Vanderbilt University
• Management Skills Development Programs 2018-Completion
Awards & Features
• Design Rush Best Package Design Award
• VMSD Best Design Features: Holiday Windows, Windows to the Future, Pure Imagination, Holiday 2014, 2024 Holiday Windows Recap: Respect the Classics
• New Yaohan Department Store Employee of the year 2015
Testimonials
On the Press
Professional Skills
Art Direction
Visual Identity
Graphic Design
Illustration
Package Design
UI/UX Product Design
Animation & Video Editing
