Ken Yim

An Experienced Multidisciplinary Marketing Professional

Making Great Ideas Happen

Summary

Ken Yim is an MBA-credentialed Senior Ecommerce Marketing & Creative Leader with a rare dual mandate: hands-on creative direction and expert-level digital media buying. With over 20 years of experience, he manages both the visual storytelling and the paid advertising strategies to drive measurable growth. By uniting premium brand craft with data-driven performance marketing, Kenneth consistently delivers strong revenue growth across Amazon, Walmart, Home Depot, Best Buy, Lowe’s, TikTok, Instagram, and Google Ads, achieving double-digit conversion lift while leading cross-functional teams through successful product launches.

Philosophy

Work

I transform complex business objectives into high-converting digital experiences and compelling visual narratives. By bridging hands-on creative execution with full-funnel strategy, I build cohesive brand identities that communicate effectively across every channel. My process is deeply collaborative with partnering closely with product, sales, and executive stakeholders to deliver solutions that are both visually striking and commercially scalable.

Strategy

Design goes far beyond aesthetics; it is a critical driver of revenue and market positioning. I believe that a deep, data-informed understanding of user behavior is the foundation of any successful campaign. By aligning UI/UX principles and brand storytelling directly with overarching business KPIs, I create purposeful, intuitive solutions that drive engagement, optimize conversions, and carve a clear path for sustainable growth.

Leadership

True leadership is measured by impact, not hierarchy. I build and mentor cross-functional teams by fostering a culture where innovation and creative excellence thrive side-by-side. By implementing efficient workflows and empowering team members to push their boundaries, I cultivate environments where collective growth translates into industry-defining work.

Professional Experience

Marketing & Creative Senior Manager

Whynter LLC (Premium Appliance Manufacturer and Distributor), Brea, California  

2024-Present

  • Ecommerce Strategy: Own end-to-end digital marketing strategy for a premium appliance manufacturer, driving 10-12% YoY revenue growth through aligned multi-channel initiatives.

  • Brand Transformation: Led a complete visual overhaul of a 20-year-old identity across packaging, e-commerce, and digital assets.

  • Team Leadership: Direct a cross-functional creative and marketing team of 6, overseeing SEO, PPC, email, and paid social strategy to maximize customer acquisition and ROI.

  • Paid Media Optimization: Manage paid advertising budgets across Amazon Ads, Google Ads, and Home Depot Orange Apron, sustaining an Amazon Prime ROAS of 13+.

  • Web Development & CRO: Redesigned the Shopify storefront and launched an optimized WordPress homepage focused on SEO and strategic backlink partnerships, achieving a 10% YoY conversion lift.

  • AI Workflow Integration: Leverage AI tools (Claude, ChatGPT, Gemini) for campaign research, workflow automation, and asset generation to accelerate turnaround times.

Creative Manager

New Yaohan Department Store, Sales & Marketing Team

2015 – 2024

  • Omnichannel Creative Leadership: Directed a 20-member team spanning graphic design, e-commerce, visual merchandising, motion graphics, and UI/UX across two flagship stores and 19 franchise locations.

  • UX/UI Redesign: Led CRM mobile app redesign from UX research to Figma prototyping, driving a 70% increase in conversions within six months.

  • Global Brand Partnerships: Managed campaigns with Adidas, Levi’s, Kenzo, and Bandai, upholding brand consistency across international segments.

  • Seasonal Campaign Management: Owned the retail marketing calendar and directed seasonal theme animations, promotional videos, and corporate communication materials.

Senior Graphic Designer

Odyssey Innovative Designs, Azusa, California.

2003 – 2011

  • Design Leadership: Managed a team of 3 photographers and designers, providing mentorship in Adobe Creative Suite and visual standards.

  • Packaging & Retail Design: Created product packaging and trade show assets (NAMM, Musikmesse) for major retailers like Guitar Center and Musician’s Friend.

  • Brand Modernization: Rebranded a decade-old corporate identity and developed a scalable brand guideline system.

Education, Certificate, & Awards

Education

  • Master of Business Administration (MBA), Digital Marketing Concentration University of South Wales – London, United Kingdom (December 2025)

  • Bachelor of Arts in Fine Art California State Polytechnic University – Pomona, CA (June 2003)

Certification

  • Google Digital Marketing & E-commerce Professional Certificate

  • Google AI Professional Certificate

  • Google UX Design Professional Certificate

  • Adobe Graphic Designer Professional Certificate

  • Adobe Marketing Specialist Professional Certificate

  • Vanderbilt University Advanced Prompt Engineering Certificate

• New Yaohan Department Store Employee of the year 2015

Core Competencies & Software Expertise

Strategic & Creative Competencies

  • Marketing Strategy & Leadership: Full-funnel digital marketing, budget planning, P&L management, cross-functional team leadership (teams up to 20). 

  • Ecommerce & Conversion (CRO): UI/UX design, A/B testing, Shopify & WordPress optimization, KPI reporting, and analytics. 

  • Paid Media Management: Amazon Ads, Google Ads, Meta Business Suite. Brand & Content Strategy: Product go-to-market planning, pricing & positioning research, brand development, packaging design, SEO strategy. 

  • Social & Video Production: Creative direction for Instagram and TikTok, motion graphics, campaign pipelines.

Technical Stack & Software

  • Design & UX: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Figma, Canva.

  • Ecommerce & Web: Shopify, WordPress.

  • Marketing & Analytics: Google Analytics, Google Ads, Amazon Ads, HubSpot, Mailchimp, Meta Business Suite.

  • Project Management: Asana, Monday.com.

  • AI Integration: Advanced Prompt Engineering (Claude, ChatGPT, Gemini).

Testimonials

I am the Head of the Machine Learning and Data Science MSc Program in CS, at Reichman University. I was extremely privileged to work with Ken on designing the program's website. Ken took the content and older design of the website and performed magic!! His new creative design is dynamic, fun, flowing. It was a pleasure working with Ken on this. Ken is extremely creative in suggesting ideas and directions. He is also super responsive, patient and prompt. Finally - he provided excellent and close technical guidance to enable my staff in doing independent work, in terms of updating and adding content. A great experience! I am looking forward to a lot more!
Zohar Yakhini Professor of Computer Science at RUNI Herzliya; Computational Biologist
"Meanwhile, the font used for the product details is clean and easy to read, ensuring that essential information is communicated effectively. This thoughtful typography enhances the overall aesthetic, making every package attractive and functional!"
Design Rush Editor
Holiday windows wowed shoppers with grand displays, fun features and recognizable brands.
VMSD Editor
When I hired Kenneth, we were in the inception phase, lacking a definitive brand identity. Over the past year, he has helped establish our corporate identity, Shopify website, and product photos, making the process easy and successful. Kenneth meets deadlines, adapts to changes, and brings a great balance of professionalism and creativity. His excellent ideas and awareness of design trends have distinguished our brand in our field.
Kelvin Rolen CEO, Kelvin Rolen Leather
Working with Ken on my brand's design was a fantastic experience. He was attentive to my ideas and provided exceptional, unique designs that perfectly captured my vision. Ken was easy to work with, always professional, and open to feedback. His quick turnaround time and ability to understand and execute my style preferences made the process seamless. I highly recommend him for his creativity, dedication, and excellent communication skills.
Dr Amanda L. Professor of Piano & Assistant Music Department Chair | Nelson University I Director of Aspirio Piano Academy
Kenneth is a remarkable talent in the design industry. He possesses an innate ability to understand the essence of your brand and translates it into visually stunning and effective designs. His creativity knows no bounds, and he approaches every project with a blend of innovation and professionalism. Working with Kenneth has been a game-changer for my business, elevating our brand presence and communication. I highly recommend him to anyone seeking top-tier design services—his expertise and dedication are truly unmatched
Paul Walter CEO
Kenneth is a remarkable talent in the design industry. He possesses an innate ability to understand the essence of your brand and translates it into visually stunning and effective designs. His creativity knows no bounds, and he approaches every project with a blend of innovation and professionalism. Working with Kenneth has been a game-changer for my business, elevating our brand presence and communication. I highly recommend him to anyone seeking top-tier design services—his expertise and dedication are truly unmatched
Samson W. General Manager, New Yaohan
I’ve had the pleasure of working with Kenneth for 9 years. He has proven himself to be a talented creative professional, a reliable leader, and a passionate learner who consistently seeks new knowledge and challenges. His dedication and passion for excellence, combined with his analytical thinking and problem-solving abilities, set him apart. I have complete confidence in his capability to deliver exceptional results consistently.
Edith K. Director of Sales & Marketing, New Yaohan
Working with Kenneth as the Senior Graphic Designer and Team Lead at ODYUSA has been a pleasure. He has been pivotal in collaborating with our marketing and sales teams, overseeing the entire art development and production process. His leadership and creativity shine through in various projects, including ads, print collateral, signage, apparel, web assets, and more. Kenneth's innovative designs have consistently elevated our brand. He excels in creating social media content, marketing materials, and UI designs, ensuring a consistent and engaging brand presence. Kenneth has greatly enhanced ODYUSA's visual identity and maintained strong industry connections. His dedication and talent are invaluable to our team.
John H. CEO/CMO, ODYUSA Music Equipment
I've had the privilege of working with Kenneth as a Senior Graphic Designer at Odyssey Innovative Designs. He was pivotal in maintaining and enhancing our brand identity across multiple brands, leading projects from concept to production. His work on tradeshow communications, billboards, email blasts, magazine ads, signage, apparel, brochures, web assets, and product displays has significantly impacted our brand's growth and visual presence. His dedication and innovative approach have been invaluable to our team.
Mario Montano CEO, Odyssey Innovative Designs

On the Press

Professional Skills

Art Direction

Visual Identity

Graphic Design

Illustration

Package Design

UI/UX Product Design

Animation & Video Editing

Visual Merchandising

Project Research & Management​t

AI Prompting 

AI Image Generation

Social Media

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