Working Experience
Senior Graphic Designer, Team Lead
ODYUSA (Professional Music Equipment Services), San Gabriel, Caifornia
March 2022-Present
As a Senior Graphic Designer at ODYUSA, a leading music equipment company specializing in research, development, and manufacturing of quality goods, I collaborate with marketing and sales teams to oversee the entire art development and production process. Our clientele includes renowned professional bands, DJs, and major retailers such as Amazon, Sam Ash, and Musician’s Friend.
I lead a diverse range of projects, encompassing advertisements, billboards, EDM, web and magazine ads, print collateral, signage, souvenirs, apparel, brochures, web assets, POP displays, and special initiatives. My focus is on crafting innovative design packages that elevate and align with on-brand initiatives. I specialize in cooperative package design, social media content creation, and the development of B2B and B2C marketing materials, including emails and flyers.
Moreover, my contributions extend to web content and UI designs, ensuring a consistent and engaging brand presence across various platforms. In this dynamic role, I continue to enhance ODYUSA’s visual identity and maintain a strong connection with professionals in the music industry.
Creative Manager
New Yaohan Department Store, Sales & Marketing Team
August 2015 – January 2022
Served as the Creative Manager for New Yaohan, a Japanese-style department store and the premier retail destination in Macau, often referred to as the Las Vegas of the Orient. Spearheaded the creation and execution of design development plans for seasonal, festive, and promotional events. Effectively delegated design tasks to a team of junior designers, ensuring seamless collaboration and cohesive visual representation. Thrived in problem-solving within the dynamic and fast-paced retail environment, utilizing graphics to enhance day-to-day operations.
Senior Graphic Designer, Supervisor
New Yaohan Department Store, Visual Merchandising Team, Macau and Hong Kong Office
July 2011 – July 2015
Serving as a Senior Graphic Designer and Supervisor at New Yaohan Department Store, I was recruited as an expatriate to infuse fresh ideas into the team. My role involved orchestrating the creation and execution of design development plans for seasonal, festive, and promotional events. I successfully delegated design tasks to junior designers, fostering collaboration and maintaining a cohesive visual identity. Thriving in day-to-day problem-solving, I utilized graphics in the dynamic and fast-paced retail environment, contributing to the seamless operation of the Visual Merchandising Team.
Senior Graphic Designer
Odyssey Innovative Designs, Azusa, California.
August 2003 – February 2011
As a Senior Graphic Designer at Odyssey Innovative Designs, a leading force in DJ equipment with a substantial market share of up to 45%, I played a pivotal role in maintaining brand identity across multiple brands. From concept generation to production, I led projects spanning tradeshow communications, billboards, email blasts, magazine ads, signage, apparel, brochures, web assets, and product displays. This period marked a dynamic and creative contribution to the growth and visual impact of the brand in the market.
Education, Certificate, & Awards
Education
• University of South Wales, London, United Kingdom, Master of Business Administration (In-Progress)
• California State Polytechnics University, Pomona, California, USA, Bachelor of Arts in Fine Art
Certificate
• Management Skills Development Programs 2018
Awards & Features
• Design Rush Best Package Design Award
• VMSD Best Design Features: Holiday Windows, Windows to the Future, Pure Imagination
• New Yaohan Department Store Employee of the year 2015
Testimonials
On the Press
Professional Skills
Art Direction
Visual Identity
Graphic Design
Illustration
Animation & Video
UI/UX Product Design
Visual Merchandising
Social Media
Project Management
