Ken Yim

An Experienced Multidisciplinary Designer

Making Great Ideas Happen

Summary

Experienced Graphic Designer with 18 years of expertise in branding, digital marketing, UI/UX, and packaging. Proven ability to lead creative teams, develop high-impact campaigns, and craft compelling visual narratives that align with business objectives. Adept at integrating design thinking with strategic initiatives, ensuring brand consistency and market relevance. Recognized for award-winning packaging designs and a track record of driving brand engagement and sales growth.

Philosophy

Work

I am a designer who transforms ideas into compelling visual narratives. With a deep understanding of design tools, I bridge creativity and strategy to communicate concepts effectively. Collaboration is at the heart of my process. I listen, adapt, and work seamlessly with stakeholders from diverse disciplines to deliver impactful solutions.

Strategy

Design is more than aesthetics; it’s a strategic tool that shapes experiences and drives business success. I believe that truly understanding users—their behaviors, needs, and expectations empowers us to create solutions that are not just visually stunning but purposeful and intuitive. By aligning design with business goals, we carve a clear path toward meaningful innovation.

Leadership

Leadership isn’t about hierarchy, it’s about impact. I foster a collaborative culture where ideas thrive, and creativity flourishes. By empowering those around me, I help unlock potential, drive excellence, and cultivate a team that’s inspired to push boundaries. When we grow together, we create work that truly stands ou.

Experience

Senior Graphic Designer

ODYUSA (Professional Music Equipment Services), San Gabriel, California 

March 2022-Present

As a Senior Graphic Designer (Team Lead) in digital media at ODYUSA, a leading music equipment company specializing in research, development, and manufacturing of quality goods, I collaborate with marketing and sales teams to oversee the entire art development and production process. Our clientele includes renowned professional bands, DJs, and major retailers such as Amazon, Sam Ash, and Musician’s Friend.

I lead a diverse range of projects, encompassing advertisements, billboards, EDM, web and magazine ads, print collateral, signage, souvenirs, apparel, brochures, web assets, POP displays, and special initiatives. My focus is on crafting innovative design packages that elevate and align with on-brand initiatives. I specialize in cooperative package design, social media content creation, and the development of B2B and B2C marketing materials, including emails and flyers.

Moreover, my contributions extend to web content and UI designs, ensuring a consistent and engaging brand presence across various platforms. In this dynamic role, I continue to enhance ODYUSA’s visual identity and maintain a strong connection with professionals in the music industry.

Creative Manager

New Yaohan Department Store, Sales & Marketing Team

August 2015 – January 2022

Served as the Creative Manager for New Yaohan, a Japanese-style department store and the premier retail destination in Macau, often referred to as the Las Vegas of the Orient. Spearheaded the creation and execution of design development plans for seasonal, festive, and promotional events. Effectively delegated design tasks to a team of junior designers, ensuring seamless collaboration and cohesive visual representation. Thrived in problem-solving within the dynamic and fast-paced retail environment, utilizing graphics to enhance day-to-day operations.

Senior Graphic Designer, Supervisor

New Yaohan Department Store, Visual Merchandising Team, Macau and Hong Kong Office

July 2011 – July 2015

Serving as a Senior Graphic Designer and Supervisor at New Yaohan Department Store, I was recruited as an expatriate to infuse fresh ideas into the team. My role involved orchestrating the creation and execution of design development plans for seasonal, festive, and promotional events. I successfully delegated design tasks to junior designers, fostering collaboration and maintaining a cohesive visual identity. Thriving in day-to-day problem-solving, I utilized graphics in the dynamic and fast-paced retail environment, contributing to the seamless operation of the Visual Merchandising Team.

Senior Graphic Designer

Odyssey Innovative Designs, Azusa, California.

August 2003 – February 2011

As a Senior Graphic Designer at Odyssey Innovative Designs, a leading force in DJ equipment with a substantial market share of up to 45%, I played a pivotal role in maintaining brand identity across multiple brands. From concept generation to production, I led projects spanning tradeshow communications, billboards, email blasts, magazine ads, signage, apparel, brochures, web assets, and product displays. This period marked a dynamic and creative contribution to the growth and visual impact of the brand in the market.

Education, Certificate, & Awards

Education

• University of South Wales, London I MBA Candidate I Specialization: Artificial Intelligence in Digital Marketing 

Leveraging a passion for technology and strategic marketing, I am pursuing an MBA with a concentration in Artificial Intelligence to innovate at the intersection of AI and digital marketing. Committed to driving business growth through smart, data-driven marketing solutions.

• California State Polytechnics University, Pomona, California, US I , Bachelor of Arts in Fine Art I Specialization: Digital Art and Graphic Design

Combining creativity with technical skill, I earned my Bachelor of Arts in Fine Arts with a specialization in Digital Art and Graphic Design from Cal Poly Pomona. Dedicated to pushing the boundaries of visual communication through innovative digital design.

Certificate

• Management Skills Development Programs‎ 2018-Completion

• Professional Diploma in Business Administration (SCQF Level 11, 120 Credit of Master Equivalent Credit)

• New Yaohan Department Store Employee of the year 2015

Testimonials

"Meanwhile, the font used for the product details is clean and easy to read, ensuring that essential information is communicated effectively. This thoughtful typography enhances the overall aesthetic, making every package attractive and functional!"
Design Rush Editor
Holiday windows wowed shoppers with grand displays, fun features and recognizable brands.
VMSD Editor
When I hired Kenneth, we were in the inception phase, lacking a definitive brand identity. Over the past year, he has helped establish our corporate identity, Shopify website, and product photos, making the process easy and successful. Kenneth meets deadlines, adapts to changes, and brings a great balance of professionalism and creativity. His excellent ideas and awareness of design trends have distinguished our brand in our field.
Kelvin Rolen CEO, Kelvin Rolen Leather
Working with Ken on my brand's design was a fantastic experience. He was attentive to my ideas and provided exceptional, unique designs that perfectly captured my vision. Ken was easy to work with, always professional, and open to feedback. His quick turnaround time and ability to understand and execute my style preferences made the process seamless. I highly recommend him for his creativity, dedication, and excellent communication skills.
Dr Amanda L. Professor of Piano & Assistant Music Department Chair | Nelson University I Director of Aspirio Piano Academy
Kenneth is a remarkable talent in the design industry. He possesses an innate ability to understand the essence of your brand and translates it into visually stunning and effective designs. His creativity knows no bounds, and he approaches every project with a blend of innovation and professionalism. Working with Kenneth has been a game-changer for my business, elevating our brand presence and communication. I highly recommend him to anyone seeking top-tier design services—his expertise and dedication are truly unmatched
Paul Walter CEO
Kenneth is a remarkable talent in the design industry. He possesses an innate ability to understand the essence of your brand and translates it into visually stunning and effective designs. His creativity knows no bounds, and he approaches every project with a blend of innovation and professionalism. Working with Kenneth has been a game-changer for my business, elevating our brand presence and communication. I highly recommend him to anyone seeking top-tier design services—his expertise and dedication are truly unmatched
Samson W. General Manager, New Yaohan
I’ve had the pleasure of working with Kenneth for 9 years. He has proven himself to be a talented creative professional, a reliable leader, and a passionate learner who consistently seeks new knowledge and challenges. His dedication and passion for excellence, combined with his analytical thinking and problem-solving abilities, set him apart. I have complete confidence in his capability to deliver exceptional results consistently.
Edith K. Director of Sales & Marketing, New Yaohan
Working with Kenneth as the Senior Graphic Designer and Team Lead at ODYUSA has been a pleasure. He has been pivotal in collaborating with our marketing and sales teams, overseeing the entire art development and production process. His leadership and creativity shine through in various projects, including ads, print collateral, signage, apparel, web assets, and more. Kenneth's innovative designs have consistently elevated our brand. He excels in creating social media content, marketing materials, and UI designs, ensuring a consistent and engaging brand presence. Kenneth has greatly enhanced ODYUSA's visual identity and maintained strong industry connections. His dedication and talent are invaluable to our team.
John H. CEO/CMO, ODYUSA Music Equipment
I've had the privilege of working with Kenneth as a Senior Graphic Designer at Odyssey Innovative Designs. He was pivotal in maintaining and enhancing our brand identity across multiple brands, leading projects from concept to production. His work on tradeshow communications, billboards, email blasts, magazine ads, signage, apparel, brochures, web assets, and product displays has significantly impacted our brand's growth and visual presence. His dedication and innovative approach have been invaluable to our team.
Mario Montano CEO, Odyssey Innovative Designs

On the Press

Professional Skills

Art Direction

Visual Identity

Graphic Design

Illustration

Package Design

UI/UX Product Design

Animation & Video Editing

Visual Merchandising

Project Research & Management​t

AI Prompting 

AI Image Generation

Social Media

Get in touch with Ken
Facebook Linkedin