Company Mission Statement Archives - Ken Yim Design Portfolio

Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

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STEAM Education Visual Identity

kyim — Sun, 23 May 2021 02:37:32 +0000

I led a transformative project with Kingston Education in the UK, a distinguished STEAM (Science, Technology, Engineering, Arts, and Mathematics) institution. This endeavor encompassed shaping their visual identity, creating a dynamic company profile, developing an interactive website, and designing a cohesive uniform. By strategically aligning the brand with its STEAM-focused mission, the project enhanced Kingston Education’s image, ensuring a consistent and professional identity across diverse mediums. This comprehensive approach strengthened their presence as a leading institution in STEAM education.

Client: Kingston Eduction | Art Direction: Ken Yim | Project Management: Ken Yim | Key Visual Design: Ken Yim

Kingston-Star of Wisdom

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Cosmetic Product Mobile App Design

kyim — Wed, 12 May 2021 02:18:30 +0000

About this Project

The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

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Fashion Boutique Visual Identity

Sat, 29 Jun 2019 11:16:09 +0000

Great branding is essential to any successful business venture. The world of fashion retail moves at a pace faster than the speed of light. This new brand must be as memorable as a trendsetter. By working with the business development team of the New Yaohan and the MGM retail division for their insight into the store, I have created this brand with my graphics and visual merchanding team.

Fleuri is branded as a curator to gather the exclusive collections of International luxury brands and up-and-coming talented designers. That said, it is dedicated to providing the best selection for customers to express their styles through the collections and their aesthetics.

The result is a highly recognizable brand that shows passion for style that shows in the store and its creatives as a whole.

Client: Fleuri Boutique | Art Direction: Ken Yim | Copy Writing & Research Ken Yim & Team| Key Visual Design: Ken Yim & Team | Visual Merchandising: Ken Yim & VM Team

Logo Design

Mission Statement

Fleuri Stationaries

Fleuri Membership Registrstion Form

Fleuri Shopping Bag

Fleuri Price Tag

Gift Box Design

Fleuri Product Package Design

Fleuri Voucher Design

Fleuri Gift Voucher Envelope Design

Social Media Guide

Billboard Guide

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Company Profile

kyim — Sat, 29 Jun 2019 07:32:54 +0000

About this Project

New Yaohan’s in-house creative team has a special assignment to revamp the company’s image with a company credential in late 2017 as part of the 20th-anniversary celebration. The purpose of this project is to introduce and to tell a compelling background story of the largest department store in Macau to our potential business partners from around the globe.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Layout Design: Ken Yim & Graphic Team

Web-File-Templete-02

Procedures

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