About this Project

New Yaohan’s in-house creative team has a special assignment to revamp the company’s image with a company credential in late 2017 as part of the 20th-anniversary celebration. The purpose of this project is to introduce and to tell a compelling background story of the largest department store in Macau to our potential business partners from around the globe.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Layout Design: Ken Yim & Graphic Team

Procedures

New Yaohan’s in-house creative team has a special assignment to revamp the company’s image with a company credential in late 2017 as part of the 20th-anniversary celebration. The purpose of this project is to introduce and to tell a compelling background story of the largest department store in Macau to our potential business partners (B2B) from around the globe.