Corporate website development is an important part of today’s business world. Revamping and the aging website is a big challenge yet and enjoyable process. I have divided it into a two-phase program for the corporate site for marketing and the digital loyalty program portal.

Our audiences are both the consumers and our potential tenants from around the world. Therefore, I had to design a framework where it’s combined with the right internet marketing strategy such as mobile-friendly, SEO, email, and social media. Therefore, WordPress was the choice which the site built upon for its future-proofing and easy to upgrade characteristics.

After the wireframe and sitemap were approved, I had worked with our web developer for the prototype right away. The content creation and layout design with the marketing team were also deeply involved.

The next phase was the digital membership portal. It was built upon New Yaohan’s successful analog foundation and I was responsible for the UI/UX product design. I had designed it as easy to register and use it as possible with the capability for reward point accumulation and checking instantaneously. Our team has also conducted countless times of user acceptance tests and refinements with the developer.

The result for this consequential development was very well received by our customers, loyalty members, and business partners and it also has undergone many upgrades and refinements over time.