My Membership Program UI Design for New Yaohan grew the loyalty program from 360,000 to 432,000 members in 2 months. The Chinese New Year festive campaign helped lift sales 15% year-over-year for the same period.

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The membership project page says the app “populated another 20% of users in 2 months”, so “in 2 months” is from your own page. The 15% line says “helped lift” because that is the claim as you confirmed it, with the campaign as the cause.