Largest Department Store in Macau Archives - Ken Yim Design Portfolio

Wayfinding & Iconography

kyim — Tue, 16 Jul 2019 09:13:23 +0000

About this Project

I took on the role of designing the iconography and wayfinding system for an upscale department store, strategically placing each signage element to optimize ease of navigation. This project involved meticulous consideration of the store layout, ensuring that the iconography not only complemented the store’s upscale aesthetic but also provided clear and intuitive guidance for visitors. The result was a thoughtfully crafted wayfinding system that seamlessly integrated with the store’s environment, enhancing the overall customer experience by making navigation effortless and enjoyable.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Wayfinding System Design: Ken Yim |

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Catalog Design

kyim — Sat, 13 Jul 2019 04:34:21 +0000

About this Project

I spearheaded the catalog design for a world-famous brand’s houseware booklet, aiming to encapsulate the essence of sophistication and functionality. This project involved a meticulous fusion of creative elements, presenting a visually appealing showcase of the brand’s renowned houseware products. Through strategic layout and design, the catalog not only highlighted each item’s unique features but also conveyed the brand’s global appeal and commitment to excellence in the realm of home essentials. The result is a stunning booklet that serves as a compelling representation of the brand’s iconic houseware collection.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim & Graphic Design Team |

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Halloween Character Design

kyim — Wed, 03 Jul 2019 13:19:51 +0000

About this Project

Engaged in the spirited realm of Halloween, I spearheaded a captivating video project where every character came to life through meticulous hand-drawn design. From conceptualization to execution, I crafted unique characters, developed an engaging storyboard, and provided art direction, infusing the video with a distinctive and festive charm. This endeavor represents a harmonious blend of creativity and craftsmanship, ensuring that each hand-drawn character contributes to a visually compelling and immersive Halloween-themed experience.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Character Design: Ken Yim |

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Christmas Decorations

kyim — Mon, 01 Jul 2019 15:20:11 +0000

About this Project

I orchestrated a festive and immersive Christmas in-store decoration project that brought the spirit of the season to life. This comprehensive initiative included captivating window displays that immediately engaged passersby, creating a visual spectacle. The floor was adorned with carefully curated Christmas ornaments, enhancing the overall ambiance and creating a joyful atmosphere for shoppers.

Central to the festive transformation were thoughtfully decorated Christmas trees strategically placed throughout the store. These trees served as focal points, contributing to a warm and inviting holiday setting. Additionally, graphic design elements were seamlessly integrated, featuring holiday-themed visuals that complemented the overall aesthetic.

The harmonious blend of window displays, floor ornaments, Christmas trees, and graphic design resulted in a memorable and enchanting in-store experience. This project not only celebrated the joy of the season but also contributed to an elevated and festive shopping environment for customers.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

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Digital Lucky Draw System UI UX

kyim — Sun, 30 Jun 2019 03:50:25 +0000

About this Project

I led the UX design initiative for our digital lucky draw system, seamlessly integrating it with our digital reward program mobile app to bring a modern and efficient twist to the traditional approach. The primary goals were to heighten customer awareness of the event, incentivize new VIP member recruitment, and streamline the process with a simplified, digital entry system. By replacing the conventional redeem and ticket method, we successfully reduced the average entry time from 3 minutes to a swift 40 seconds per participant. This transformation not only engaged participants but also significantly enhanced operational efficiency, ensuring a seamless and enjoyable experience for all involved.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | UI/UX Design: Ken Yim |

Please also see See Home Page UI Design and Digital Lucky Draw

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Festive Creatives and Decorations

kyim — Sat, 29 Jun 2019 16:58:03 +0000

In Asia, Chinese New Year is one of the single most celebrated festivals of the year. For a retail business, it is the prime-time for spending new clothes, premium groceries, and houseware for your family as well as buying gifts of fortune for your friends and business partners.

To seize the golden opportunity and to entice customers to increase their spending, I managed to create a series of in-store decorations, window displays, an exclusive red pocket gift set for VIP members, and a supremely successful digital lucky draw promotion.

As a result, the overall sales have grown 15% year-over-year for the same period. The project was also featured on VMSD magazine with great reviews.

Client: New Yaohan Department Store | Art Direction & Theme Design: Ken Yim | Copy Project Management Ken Yim

Please also see See Membership App UI Design and Digital Lucky Draw

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Corporate Website Design

kyim — Sat, 29 Jun 2019 12:41:09 +0000

Corporate website development is an important part of today’s business world. Revamping and the aging website is a big challenge yet and enjoyable process. I have divided it into a two-phase program for the corporate site for marketing and the digital loyalty program portal.

Our audiences are both the consumers and our potential tenants from around the world. Therefore, I had to design a framework where it’s combined with the right internet marketing strategy such as mobile-friendly, SEO, email, and social media. Therefore, WordPress was the choice which the site built upon for its future-proofing and easy to upgrade characteristics.

After the wireframe and sitemap were approved, I had worked with our web developer for the prototype right away. The content creation and layout design with the marketing team were also deeply involved.

The next phase was the digital membership portal. It was built upon New Yaohan’s successful analog foundation and I was responsible for the UI/UX product design. I had designed it as easy to register and use it as possible with the capability for reward point accumulation and checking instantaneously. Our team has also conducted countless times of user acceptance tests and refinements with the developer.

The result for this consequential development was very well received by our customers, loyalty members, and business partners and it also has undergone many upgrades and refinements over time.

Client: New Yaohan | UI/UX Design: Ken Yim | Copy Writing & Research Ken Yim & Team

Please also see See Membership App UI Design and Digital Lucky Draw

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