uncategorized Archives - Ken Yim Design Portfolio

Music Industry Creatives

kyim — Sun, 14 Jul 2019 11:53:46 +0000

I have been serving with Odyssey Innovative design, the premier DJ gear manufacture in California, USA from 2003-2013 as a Senior Graphic Designer/Assistant Creative Director. It’s a great company with all the hands-on creative freedom and a wide spectrum of creative work from ads, catalogs, and even product design.

Client: Odyssey Innovative Designs | Art Direction: Ken Yim | Graphic Design: Ken Yim | Photography: Ken Yim

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Catalog Design

kyim — Sat, 13 Jul 2019 04:34:21 +0000

About this Project

I spearheaded the catalog design for a world-famous brand’s houseware booklet, aiming to encapsulate the essence of sophistication and functionality. This project involved a meticulous fusion of creative elements, presenting a visually appealing showcase of the brand’s renowned houseware products. Through strategic layout and design, the catalog not only highlighted each item’s unique features but also conveyed the brand’s global appeal and commitment to excellence in the realm of home essentials. The result is a stunning booklet that serves as a compelling representation of the brand’s iconic houseware collection.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim & Graphic Design Team |

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Year of Pig Gift Sets

kyim — Wed, 03 Jul 2019 14:50:38 +0000

About this Project

Elevating the essence of the Chinese New Year, I spearheaded a design project for the Year of the Pig red pocket and gift set that truly captures the festive spirit. The meticulous attention to detail included custom foil stamping and embossing techniques, enhancing the red pocket with a touch of luxury. The impeccable package design extended to both the red pocket and the accompanying lucky Chinese scroll, creating a harmonious blend of tradition and sophistication. This project aimed not only to celebrate the auspicious Year of the Pig but also to offer recipients a visually stunning and culturally resonant experience through thoughtful and beautifully crafted design elements.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic & Package Design: Ken Yim |

https://kenyimdesigns.com/wp-content/uploads/2019/07/CNY-Ecard-2019.mp4

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Halloween Character Design

kyim — Wed, 03 Jul 2019 13:19:51 +0000

About this Project

Engaged in the spirited realm of Halloween, I spearheaded a captivating video project where every character came to life through meticulous hand-drawn design. From conceptualization to execution, I crafted unique characters, developed an engaging storyboard, and provided art direction, infusing the video with a distinctive and festive charm. This endeavor represents a harmonious blend of creativity and craftsmanship, ensuring that each hand-drawn character contributes to a visually compelling and immersive Halloween-themed experience.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Character Design: Ken Yim |

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Christmas Decorations

kyim — Mon, 01 Jul 2019 15:20:11 +0000

About this Project

I orchestrated a festive and immersive Christmas in-store decoration project that brought the spirit of the season to life. This comprehensive initiative included captivating window displays that immediately engaged passersby, creating a visual spectacle. The floor was adorned with carefully curated Christmas ornaments, enhancing the overall ambiance and creating a joyful atmosphere for shoppers.

Central to the festive transformation were thoughtfully decorated Christmas trees strategically placed throughout the store. These trees served as focal points, contributing to a warm and inviting holiday setting. Additionally, graphic design elements were seamlessly integrated, featuring holiday-themed visuals that complemented the overall aesthetic.

The harmonious blend of window displays, floor ornaments, Christmas trees, and graphic design resulted in a memorable and enchanting in-store experience. This project not only celebrated the joy of the season but also contributed to an elevated and festive shopping environment for customers.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

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Digital Lucky Draw System UI UX

kyim — Sun, 30 Jun 2019 03:50:25 +0000

About this Project

I led the UX design initiative for our digital lucky draw system, seamlessly integrating it with our digital reward program mobile app to bring a modern and efficient twist to the traditional approach. The primary goals were to heighten customer awareness of the event, incentivize new VIP member recruitment, and streamline the process with a simplified, digital entry system. By replacing the conventional redeem and ticket method, we successfully reduced the average entry time from 3 minutes to a swift 40 seconds per participant. This transformation not only engaged participants but also significantly enhanced operational efficiency, ensuring a seamless and enjoyable experience for all involved.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | UI/UX Design: Ken Yim |

Please also see See Home Page UI Design and Digital Lucky Draw

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Loyalty Program Mobile App Design

kyim — Sun, 30 Jun 2019 02:55:32 +0000

Digital reward program mobile App (iOS/Android) and web portal UI/UX research, wireframe, product development, and collaboration with the digital marketing team for EDM, SMS, social media, and Google ads. Successfully converted 70% of our 310,000 active traditional cardholders and 40,000 recruits to our system in 6 months through precise targeting promotions.

Client: New Yaohan Department Store | UI/UX Design: Ken Yim & Team

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Cosmetic Products Digital Marketing Case Study

kyim — Sat, 29 Jun 2019 15:52:30 +0000

About this Project

Boasting a robust background in the cosmetics industry, I bring invaluable experience collaborating with globally recognized brands. My expertise spans catalog design, social media, and digital marketing, where I’ve successfully contributed to elevating the brand presence of renowned cosmetics labels. Through meticulous attention to brand identity and a creative approach, I have played a pivotal role in crafting engaging catalogs and executing impactful digital campaigns, further solidifying these brands’ positions in the highly competitive beauty market.

Client: Panda Sociedade de Gestão de Investimentos Limitada & Various Cosmetic Brands | Project Management & Art Direction: Ken Yim | UI Design: Ken Yim |

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Corporate Website Design

kyim — Sat, 29 Jun 2019 12:41:09 +0000

Corporate website development is an important part of today’s business world. Revamping and the aging website is a big challenge yet and enjoyable process. I have divided it into a two-phase program for the corporate site for marketing and the digital loyalty program portal.

Our audiences are both the consumers and our potential tenants from around the world. Therefore, I had to design a framework where it’s combined with the right internet marketing strategy such as mobile-friendly, SEO, email, and social media. Therefore, WordPress was the choice which the site built upon for its future-proofing and easy to upgrade characteristics.

After the wireframe and sitemap were approved, I had worked with our web developer for the prototype right away. The content creation and layout design with the marketing team were also deeply involved.

The next phase was the digital membership portal. It was built upon New Yaohan’s successful analog foundation and I was responsible for the UI/UX product design. I had designed it as easy to register and use it as possible with the capability for reward point accumulation and checking instantaneously. Our team has also conducted countless times of user acceptance tests and refinements with the developer.

The result for this consequential development was very well received by our customers, loyalty members, and business partners and it also has undergone many upgrades and refinements over time.

Client: New Yaohan | UI/UX Design: Ken Yim | Copy Writing & Research Ken Yim & Team

Please also see See Membership App UI Design and Digital Lucky Draw

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Fashion Boutique Visual Identity

Sat, 29 Jun 2019 11:16:09 +0000

Great branding is essential to any successful business venture. The world of fashion retail moves at a pace faster than the speed of light. This new brand must be as memorable as a trendsetter. By working with the business development team of the New Yaohan and the MGM retail division for their insight into the store, I have created this brand with my graphics and visual merchanding team.

Fleuri is branded as a curator to gather the exclusive collections of International luxury brands and up-and-coming talented designers. That said, it is dedicated to providing the best selection for customers to express their styles through the collections and their aesthetics.

The result is a highly recognizable brand that shows passion for style that shows in the store and its creatives as a whole.

Client: Fleuri Boutique | Art Direction: Ken Yim | Copy Writing & Research Ken Yim & Team| Key Visual Design: Ken Yim & Team | Visual Merchandising: Ken Yim & VM Team

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