Web Design Portfolio | Ken Yim

Premium Appliance Shopify Store

kyim — Wed, 14 Oct 2026 02:36:22 +0000

Client: Whynter LLC | Brand Design: Ken Yim | Shopify Web development Graphic: Ken Yim | SEO/AEO/GEO: Ken Yim | Software: Photoshop, Illustrator, Chat GPT/Gemini/Claude

From Ground Zero to +300% Growth: Architecting a Modern Direct-to-Consumer Engine for Whynter

Engineered and launched shopwhynter.com from scratch on Shopify Plus, transforming Whynter’s digital commerce footprint through custom theme development, modern UI/UX architecture, multi-channel acquisition funnels, and integrated retention systems that delivered a 300% YoY traffic surge.

The Challenge

As an established appliance brand with award-winning portable air conditioners, beverage refrigeration, and culinary tools, Whynter required a dedicated, high-converting direct-to-consumer (D2C) platform that matched its engineering reputation.

Before the build, key limitations included:

Absence of a Scalable D2C Flagship: Prior reliance on third-party marketplace channels created brand dilution and lacked direct customer relationship ownership.
Complex Multi-Attribute Product Lines: Products spanning intricate technical specifications (such as BTU cooling ratings, compressor types, single vs. dual hose configurations, and dimensional fitments) required intuitive guided shopping rather than standard flat catalog views.
Acquisition & Retention Gaps: The brand lacked an integrated search, email, and loyalty ecosystem capable of converting one-time appliance buyers into recurring parts and accessory customers.

The Solution / Approach

Building shopwhynter.com from the ground up required an agile, full-stack approach that bridged modern frontend design with technical growth engineering:

Bespoke Shopify Plus Theme Architecture: Crafted a clean, mobile-first design system featuring comparison matrices, structured collections, and lifestyle-driven storytelling.
Next-Gen Search & Discovery Strategy: Implemented a full-funnel search strategy combining programmatic technical SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) with structured schema markup, model-specific targeting, and automated product feeds.
Multi-Channel Acquisition & AI Traffic Engine: Deployed high-intent Google Ads campaigns (Performance Max & Search), targeted email nurture journeys, and optimized conversational search ingestion—driving an estimated 25% of store sessions through emerging AI-generated search engines.
Full-Funnel Retention Infrastructure: Integrated a native points-and-tier loyalty program alongside post-purchase automated flows for warranty registration, parts refills, and cross-sell recommendations.

Work Completed & Features

Custom Frontend & Liquid Development:
- Tailored Shopify Plus Liquid templates with custom modular sections, interactive comparison tables for climate and refrigeration units, and custom feature badges.
- Mobile-first responsive optimization designed specifically for phone shoppers (who represent 64% of traffic).
Technical SEO, AEO & Structured Data:
- Model-specific schema markup and optimized URL routing across 100+ active SKUs and 24 curated collections.
- Generative search optimization targeting long-tail replacement filter queries, dimensional searches, and competitive model comparisons.
Growth Marketing & Automation:
- Paid Media: Built and managed high-ROAS Google Ads campaigns, Merchant Center product feeds, and targeted search ads.
- Email & Lifecycle Marketing: Automated welcome sequences, abandoned cart recovery, seasonal sales events, and proactive appliance filter reminder flows.
- Loyalty & Rewards Program: Deployed an end-to-end customer rewards portal offering points for purchases, social follows, and verified buyer reviews.
Curated Tech Stack & App Ecosystem:
- Evaluated, configured, and streamlined 40+ specialized Shopify extensions for UGC reviews (Judge.me), fraud prevention, cart upselling, and customer support.

Results & Impact

+300% Annual Traffic Expansion: Scaled annual storefront visibility from zero to over 87,000+ targeted sessions within the first full year of operations.
25% Traffic via AI Search: Positioned product structured data and content authority to capture high-intent traffic directly from ChatGPT, Perplexity, and AI Overview citations.
100+ SKUs Seamlessly Organized: Successfully structured Whynter’s complete catalog across 10 core categories with comprehensive specifications, warranty guidelines, and accessory mapping.
Built-in Repeat Purchase Loop: Established steady recurring revenue streams for replacement filters, parts, and accessories, driving continuous post-purchase customer lifetime value (LTV).

The post Premium Appliance Shopify Store appeared first on Ken Yim Design Portfolio.

Machine Learning & Data Science Home Page & Branding Design

kyim — Fri, 28 Nov 2025 05:09:34 +0000

About this Project

A complete WordPress brand overhaul featuring a new logo, a defined color system, and a refreshed visual identity. The site has been rebuilt with cleaner structure, stronger usability, and comprehensive SEO enhancements to support the MSc Machine Learning & Data Science program.

Client: Efi Arazi School of Computer Science | Brand Design: Ken Yim | Web Graphic: Ken Yim | UI: Ken Yim | Software: Photoshop, Chat GPT/Sora, Figma/Sketch, & WordPress

MLDS Computer Science-Design-Templete-03

Website

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Venture Capital Branding, UI, & Social Media Design

kyim — Wed, 04 Jun 2025 01:44:00 +0000

About this Project

This project powerfully showcases my creative design and marketing expertise in the successful launch of an AI-powered health tracker app. I artfully crafted engaging website copy, transforming complex scientific concepts like epigenetics into clear, compelling narratives. My creative contributions spanned developing a persuasive pitch deck package, defining the core branding, executing intuitive web design and UI/UX design, and producing captivating animationsalongside concise product overviews.

On the marketing front, I conceived and implemented targeted Instagram and LinkedIn content, including visually cohesive branding grid posts specifically designed to capture and entice investor interest. This holistic creative strategy not only drove significant engagement but also established a powerful, memorable brand identity, directly contributing to the startup securing its initial international university funding.

The Epigenetics AI logo is designed for strong brand recognition, featuring a prominent, stylized “EA” star as its core symbol, accompanied by a robust wordmark. This distinctive logo is created to function both as a unified design and as separate, harmonious elements. The “EA” star can stand alone, providing flexibility across various applications, while the wordmark clearly identifies the brand. The logo effectively integrates functional references to the brand name, ensuring immediate association with Epigenetics AI, a VC-backed startup focused on AI-powered health tracking.

Pioneering a World Without Disease

At Epigenetics AI, our journey began not in a boardroom, but from a profound personal experience. Our founder, Avigail, a dedicated Machine Learning Specialist, spent years in lab research. Yet, it was the tragic and preventable loss of her best friend to leukemia in her early 30s that sparked a singular, powerful vision: what if advanced screening could be made accessible and affordable for everyone, preventing such heartbreak?

This wasn’t just a “lightbulb moment”; it was a wake-up call that her expertise in AI and mobile technology could fundamentally change healthcare. We saw a clear enemy in chronic disease and cancer, and a potent solution in mass-deploying AI-powered preventive screening through an easy-to-use mobile app.

Your Future, Proactively Managed

Imagine having the power to understand your body’s true health on a deeper, predictive level, long before symptoms appear. Our app is designed to deliver precisely that: ultra-affordable, convenient preventive screening that transforms your perspective and empowers you with peace of mind and newfound control.

This is more than just an app; it’s a movement towards a healthier human future. We faced the challenge of assembling a team with this shared, audacious vision, and we’ve built it. Our goal is for the Epigenetics AI App to become the most popular health screen app globally, connecting with medical universities and industries worldwide to ensure everyone has access to this life-changing technology.

Our Investor-Focused Website: Showcasing Innovation & Impact

The site clearly articulates our brand story, highlighting the personal mission to make preventive health screening affordable and accessible for everyone via AI. It details our unique value proposition in epigenetics for longevity, accurate biological age measurement, and the innovative Longevity Olympics. Investors can easily grasp the power of our cloud-based platform, which uniquely focuses on Asian and Chinese cohort data for precision medicine. Furthermore, the website outlines our distinct competitive advantages across our product lines, including our AI-powered prognosis platform for healthcare providers and the crucial Epigenetics Bank. It underscores our robust team of medical, AI, bioinformatics, and marketing experts, reinforcing our capacity to achieve the ambitious vision of “a world where disease no longer exists in humans.” The site effectively communicates our market opportunity, technological prowess, and scalable solutions for mass AI model deployment.

Website

Our Instagram Post Strategy

Our Instagram strategy centers on engaging your audience aged 35-65, particularly those interested in longevity and proactive health. We’ll leverage visually appealing content and concise captions to convey complex ideas simply. Expect a blend of emotional storytelling (like Avigail’s origin story), scientific insights presented accessibly, and motivational content (e.g., the Longevity Olympics). Our posts will foster curiosity about biological age and epigenetics, highlight the app’s ease of use, and include clear calls-to-action to encourage discovery and interaction. We’re building a community around the future of personalized wellness.

Instagram

Revolutionizing Health: Your Future, Decoded

Our UI design delivers a futuristic yet incredibly user-friendly experience, meticulously crafted through competitor research, in-depth UX analysis, persona development, user journey mapping, and ideation. We’ve leveraged cutting-edge AI and Photoshop enhancements to create a distinct visual appeal.

The focus is on effortless user engagement, from a seamless onboarding process to the intuitive ability to scan or import recent blood test reports. Users can easily locate blood test input dates, and our biomarker dashboard is designed with a big, easy-to-read display, ensuring critical health insights are clear and accessible.

The post Venture Capital Branding, UI, & Social Media Design appeared first on Ken Yim Design Portfolio.

Food & Beverage Visual Identity, Package, Animation & Web Design

kyim — Mon, 04 Mar 2024 07:43:11 +0000

About this Project

Palace Gourmet aims to be a new world-class food hall nestled exclusively in NY8 New Yaohan at the Grand Lisboa Palace Resort Macau, representing the essence of luxury dining and shopping in a European-style food hall. Palace Gourmet seamlessly combines these experiences under one opulent roof. In my role, I undertake the responsibility of crafting a modest yet sophisticated design across disposable food packages, shopping bags, wine labels, billboards, and animation and introductory videos. This design aims to integrate subtle and elegant colors, refined typography, and tasteful animation, creating a humble yet elegant brand identity reflective of the warmth and inclusivity at the heart of Palace Gourmet, the European finest.

Client: Palace Gourmet | Graphic Design: Ken Yim | Graphic Design: Ken Yim | Software: Photoshop, Illustration, Premier, & After Effect

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Music Studio Visual Identity

kyim — Thu, 23 Dec 2021 01:34:13 +0000

About this Project

This project is to establish a visual identity for Aspirio Piano Academy. The owner of the academy, Dr. Amanda Lee-Hing, is a piano professor at Assemblies of God University (SAGU), who is an active solo and collaborative pianist, clinician, as well as adjudicator for numerous festivals and competitions.

The final result of the logo design is very satisfying for Dr. Lee-Hing with strong brand recognition for her studio business and communication materials.

Client: Dr Amanda Lee-Hing | Art Direction: Ken Yim | Graphic Design: Ken Yim

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Kid’s Store Visual Identity

kyim — Sat, 08 May 2021 14:57:54 +0000

Kid's Cavern Store Signage Design

About this Project

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

Colors & Type Phrases

Collateral Designs

Shopping Bag Design

Kids Cavern Stationaries

Candy Bags

Premium Cholocate Box Design

Kid's Cavern Candy Shop Design

Magazine Ad Design 2021

Magazine Ad Designs

Kids Cavern Digital Signage Poster

Web Design

Shop Front LED Animation

Promotional Video & Animation

On the Press

On the press (VMSD Magazine)

Related Project

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Omnicommerce Development

kyim — Thu, 30 Jan 2020 07:24:51 +0000

eCommerce Magento Hero

eCommerce Mobile Responsive

omnicommerce

Magento-Base

Shopping Cart Setup

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Home Improvement Creatives

kyim — Sat, 25 Jan 2020 02:48:07 +0000

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Cosmetic Products Digital Marketing Case Study

kyim — Sat, 29 Jun 2019 15:52:30 +0000

About this Project

Boasting a robust background in the cosmetics industry, I bring invaluable experience collaborating with globally recognized brands. My expertise spans catalog design, social media, and digital marketing, where I’ve successfully contributed to elevating the brand presence of renowned cosmetics labels. Through meticulous attention to brand identity and a creative approach, I have played a pivotal role in crafting engaging catalogs and executing impactful digital campaigns, further solidifying these brands’ positions in the highly competitive beauty market.

Client: Panda Sociedade de Gestão de Investimentos Limitada & Various Cosmetic Brands | Project Management & Art Direction: Ken Yim | UI Design: Ken Yim |

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Corporate Website Design

kyim — Sat, 29 Jun 2019 12:41:09 +0000

Corporate website development is an important part of today’s business world. Revamping and the aging website is a big challenge yet and enjoyable process. I have divided it into a two-phase program for the corporate site for marketing and the digital loyalty program portal.

Our audiences are both the consumers and our potential tenants from around the world. Therefore, I had to design a framework where it’s combined with the right internet marketing strategy such as mobile-friendly, SEO, email, and social media. Therefore, WordPress was the choice which the site built upon for its future-proofing and easy to upgrade characteristics.

After the wireframe and sitemap were approved, I had worked with our web developer for the prototype right away. The content creation and layout design with the marketing team were also deeply involved.

The next phase was the digital membership portal. It was built upon New Yaohan’s successful analog foundation and I was responsible for the UI/UX product design. I had designed it as easy to register and use it as possible with the capability for reward point accumulation and checking instantaneously. Our team has also conducted countless times of user acceptance tests and refinements with the developer.

The result for this consequential development was very well received by our customers, loyalty members, and business partners and it also has undergone many upgrades and refinements over time.

Client: New Yaohan | UI/UX Design: Ken Yim | Copy Writing & Research Ken Yim & Team

Membership Card UI Design

Membership Point Checker

New Yaohan Membership Portal UI

Please also see See Membership App UI Design and Digital Lucky Draw

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