In my role as the Social Media Director and Coordinator, I played a pivotal role in crafting and promoting short cooking videos that showcased the versatility and functionality of kitchenware. Through strategic planning and coordination, these engaging videos not only highlighted the brand’s product range but also provided valuable insights and inspiration for the audience. The goal was to enhance the brand’s online presence, drive engagement, and establish the kitchenware as essential tools for culinary enthusiasts. This dynamic approach to social media management contributed to a successful promotional campaign, resonating with the target audience and elevating the brand’s profile in the realm of kitchen essentials.