About this Project

In my role as a creative manager/designer, I frequently collaborate with world-renowned brands, tailoring their global identities to resonate within local markets. This project involved creating an eye-catching pop-up booth for Clinique’s new product launch at the New Yaohan Department Store’s main entrance. The temporary retail space was meticulously designed to elevate brand visibility and generate excitement, seamlessly integrating Clinique’s global branding with localized elements to attract and engage customers.