About this Project

The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Motion Graphic: Ken Yim Software: After Effect, Photoshop, & Illustrator