The creation of Kid’s Cavern at New Yaohan Department Store stands out as a cherished project in my portfolio. Given the freedom to build it from the ground up, I meticulously crafted every aspect of the brand identity, from playful mascot character illustrations and eye-catching shopping bags to distinctive type phrases, engaging visual merchandising, and compelling marketing collaterals. The outcome is a brand that has become a standout presence in the Greater Bay Area of China, particularly notable considering the formidable competition posed by the mighty Toy’s “R” Us. Kid’s Cavern is a testament to the power of a well-crafted brand, leaving nothing to chance and becoming highly recognizable in its competitive landscape.