I took on the role of designing the iconography and wayfinding system for an upscale department store, strategically placing each signage element to optimize ease of navigation. This project involved meticulous consideration of the store layout, ensuring that the iconography not only complemented the store’s upscale aesthetic but also provided clear and intuitive guidance for visitors. The result was a thoughtfully crafted wayfinding system that seamlessly integrated with the store’s environment, enhancing the overall customer experience by making navigation effortless and enjoyable.