As a creative manager and designer, I regularly work with global brands to adapt their identities for local markets. This particular project involved designing a high-impact pop-up booth for the launch of new beauty and home appliance products at the main entrance of New Yaohan Department Store. The temporary retail space was thoughtfully crafted to boost brand visibility and drive customer engagement, blending international branding standards with locally relevant design elements. Below are a few samples of the work I led for this activation.