Copywriting Archives - Ken Yim Design Portfolio

International Restaurant Chain Localization

kyim — Mon, 24 Mar 2025 08:24:55 +0000

About this Project

This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, customizes a foreign brand, product, or service to align with a specific local context, making it feel as though it was created for the local audience. By incorporating Chinese design cues and cultural nuances, this project aims to enhance brand relevance and engagement in the Chinese market.

Client: ELN | Art Direction: Ken Yim | Digital Marketing: Ken Yim | Localization Project Manager: Ken Yim

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Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

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Loyalty Program Power Point Presentation

kyim — Sun, 19 Mar 2023 13:37:26 +0000

About this Project

The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Software: Powerpoint, Photoshop & Illustrator

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Fintech Powerpoint Presentation

kyim — Thu, 18 Aug 2022 13:54:48 +0000

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Stage & Touring Production Equipment Digital Marketing

kyim — Wed, 10 Aug 2022 00:31:33 +0000

About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

Client: ODYUSA | Art Direction: Ken Yim | Content Development: Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator

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Membership Program UI Design

kyim — Wed, 20 Jul 2022 02:07:11 +0000

About this Project

This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.

Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research: Ken Yim | Software: Sketch, Photoshop, Illustrator

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STEAM Education Visual Identity

kyim — Sun, 23 May 2021 02:37:32 +0000

I led a transformative project with Kingston Education in the UK, a distinguished STEAM (Science, Technology, Engineering, Arts, and Mathematics) institution. This endeavor encompassed shaping their visual identity, creating a dynamic company profile, developing an interactive website, and designing a cohesive uniform. By strategically aligning the brand with its STEAM-focused mission, the project enhanced Kingston Education’s image, ensuring a consistent and professional identity across diverse mediums. This comprehensive approach strengthened their presence as a leading institution in STEAM education.

Client: Kingston Eduction | Art Direction: Ken Yim | Project Management: Ken Yim | Key Visual Design: Ken Yim

Kingston-Star of Wisdom

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Cosmetic Product Mobile App Design

kyim — Wed, 12 May 2021 02:18:30 +0000

About this Project

The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

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Social Media Marketing

kyim — Wed, 29 Jan 2020 14:37:29 +0000

Create Content

Marketing Segmentation

Like and Share

About this Project

I undertook a comprehensive content management project to strategically showcase New Yaohan Department Store’s products and promotions on Instagram, successfully contributing to the substantial growth of the brand’s presence on the platform. This initiative involved meticulous curation of visually appealing content that effectively highlighted the store’s diverse range of products and exclusive promotions. Additionally, I devised and executed a targeted promotion plan to enhance engagement and broaden the store’s reach on Instagram.

By consistently delivering compelling visual stories, promoting exclusive offers, and maintaining a cohesive aesthetic, the Instagram account became a dynamic platform for brand storytelling and customer interaction. The success of this project is evidenced by the increased follower engagement, brand visibility, and positive customer interactions, positioning New Yaohan as a prominent presence on Instagram in the retail sector.

.See Instagram Account

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Ad placement and analytic: Ken Yim |

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Home Improvement Creatives

kyim — Sat, 25 Jan 2020 02:48:07 +0000

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