Digital Marketing Archives - Ken Yim Design Portfolio

Food & Beverage Visual Identity, Package, Animation & Web Design

kyim — Mon, 04 Mar 2024 07:43:11 +0000

About this Project

Palace Gourmet aims to be a new world-class food hall nestled exclusively in NY8 New Yaohan at the Grand Lisboa Palace Resort Macau, representing the essence of luxury dining and shopping in a European-style food hall. Palace Gourmet seamlessly combines these experiences under one opulent roof. In my role, I undertake the responsibility of crafting a modest yet sophisticated design across disposable food packages, shopping bags, wine labels, billboards, and animation and introductory videos. This design aims to integrate subtle and elegant colors, refined typography, and tasteful animation, creating a humble yet elegant brand identity reflective of the warmth and inclusivity at the heart of Palace Gourmet, the European finest.

Client: Palace Gourmet | Graphic Design: Ken Yim | Graphic Design: Ken Yim | Software: Photoshop, Illustration, Premier, & After Effect

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Sparkling Drink Visual Identity, Social Media, & Animation Design

kyim — Tue, 13 Feb 2024 08:56:15 +0000

About this Project

The visual concept for the All-Natural Sparkling Water with Real Fruit Juice highlights Palace Gourmet’s artistry with vibrant colors, elegant typography, and luscious fruit illustrations across various media. This design and communication strategy emphasize their dedication to all-natural goodness, inviting consumers to experience a refreshing and sophisticated brand identity.

Please visit Design Rush to view the Packaging Design Award

Client: Palace Gourmet | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Loyalty Program Visual & Animation Design

kyim — Fri, 17 Mar 2023 07:59:30 +0000

About this Project

The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Stage & Touring Production Equipment Digital Marketing

kyim — Wed, 10 Aug 2022 00:31:33 +0000

About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

Client: ODYUSA | Art Direction: Ken Yim | Content Development: Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator

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Membership Program UI Design

kyim — Wed, 20 Jul 2022 02:07:11 +0000

About this Project

This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.

Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research: Ken Yim | Software: Sketch, Photoshop, Illustrator

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Cooking Show Videos

kyim — Tue, 04 Feb 2020 06:47:38 +0000

About this Project

In my role as the Social Media Director and Coordinator, I played a pivotal role in crafting and promoting short cooking videos that showcased the versatility and functionality of kitchenware. Through strategic planning and coordination, these engaging videos not only highlighted the brand’s product range but also provided valuable insights and inspiration for the audience. The goal was to enhance the brand’s online presence, drive engagement, and establish the kitchenware as essential tools for culinary enthusiasts. This dynamic approach to social media management contributed to a successful promotional campaign, resonating with the target audience and elevating the brand’s profile in the realm of kitchen essentials.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Videography & Video Editing: Ken Yim & Multimedia Team|

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Food and Beverages Industry Creatives

kyim — Sun, 02 Feb 2020 07:32:32 +0000

About this Project

During my tenure at Share Tea, a globally acclaimed bubble tea and drinks chain, I brought a blend of creative prowess and a deep understanding of the drink service industry to the forefront. Tasked with responsibilities ranging from package design and menu creation to crafting engaging social media ads and orchestrating in-store Point of Purchase (POP) displays, I aimed to not only elevate the brand’s visual identity but also align it seamlessly with the unique dynamics of the beverage sector. This comprehensive approach ensured that my designs not only enhanced Share Tea’s aesthetic appeal but also contributed to a cohesive and immersive brand experience, both online and in-store.

Client: Share Tea | Graphic & Package Design: Ken Yim |

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Food Ordering Digitization

kyim — Sat, 01 Feb 2020 07:22:56 +0000

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Social Media Marketing

kyim — Wed, 29 Jan 2020 14:37:29 +0000

About this Project

I undertook a comprehensive content management project to strategically showcase New Yaohan Department Store’s products and promotions on Instagram, successfully contributing to the substantial growth of the brand’s presence on the platform. This initiative involved meticulous curation of visually appealing content that effectively highlighted the store’s diverse range of products and exclusive promotions. Additionally, I devised and executed a targeted promotion plan to enhance engagement and broaden the store’s reach on Instagram.

By consistently delivering compelling visual stories, promoting exclusive offers, and maintaining a cohesive aesthetic, the Instagram account became a dynamic platform for brand storytelling and customer interaction. The success of this project is evidenced by the increased follower engagement, brand visibility, and positive customer interactions, positioning New Yaohan as a prominent presence on Instagram in the retail sector.

.See Instagram Account

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Ad placement and analytic: Ken Yim |

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Christmas Decorations

kyim — Mon, 01 Jul 2019 15:20:11 +0000

About this Project

I orchestrated a festive and immersive Christmas in-store decoration project that brought the spirit of the season to life. This comprehensive initiative included captivating window displays that immediately engaged passersby, creating a visual spectacle. The floor was adorned with carefully curated Christmas ornaments, enhancing the overall ambiance and creating a joyful atmosphere for shoppers.

Central to the festive transformation were thoughtfully decorated Christmas trees strategically placed throughout the store. These trees served as focal points, contributing to a warm and inviting holiday setting. Additionally, graphic design elements were seamlessly integrated, featuring holiday-themed visuals that complemented the overall aesthetic.

The harmonious blend of window displays, floor ornaments, Christmas trees, and graphic design resulted in a memorable and enchanting in-store experience. This project not only celebrated the joy of the season but also contributed to an elevated and festive shopping environment for customers.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Graphic Design: Ken Yim | Store Fixtures Design: Ken Yim & VM Team

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