Digital Marketing Archives - Ken Yim Design Portfolio

Machine Learning & Data Science Home Page & Branding Design

kyim — Fri, 28 Nov 2025 05:09:34 +0000

About this Project

A complete WordPress brand overhaul featuring a new logo, a defined color system, and a refreshed visual identity. The site has been rebuilt with cleaner structure, stronger usability, and comprehensive SEO enhancements to support the MSc Machine Learning & Data Science program.

Client: Efi Arazi School of Computer Science | Brand Design: Ken Yim | Web Graphic: Ken Yim | UI: Ken Yim | Software: Photoshop, Chat GPT/Sora, Figma/Sketch, & WordPress

MLDS Computer Science-Design-Templete-03

MLDS Computer Science-Design-Templete-19

Website

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Venture Capital Branding, UI, & Social Media Design

kyim — Wed, 04 Jun 2025 01:44:00 +0000

About this Project

This project powerfully showcases my creative design and marketing expertise in the successful launch of an AI-powered health tracker app. I artfully crafted engaging website copy, transforming complex scientific concepts like epigenetics into clear, compelling narratives. My creative contributions spanned developing a persuasive pitch deck package, defining the core branding, executing intuitive web design and UI/UX design, and producing captivating animationsalongside concise product overviews.

On the marketing front, I conceived and implemented targeted Instagram and LinkedIn content, including visually cohesive branding grid posts specifically designed to capture and entice investor interest. This holistic creative strategy not only drove significant engagement but also established a powerful, memorable brand identity, directly contributing to the startup securing its initial international university funding.

The Epigenetics AI logo is designed for strong brand recognition, featuring a prominent, stylized “EA” star as its core symbol, accompanied by a robust wordmark. This distinctive logo is created to function both as a unified design and as separate, harmonious elements. The “EA” star can stand alone, providing flexibility across various applications, while the wordmark clearly identifies the brand. The logo effectively integrates functional references to the brand name, ensuring immediate association with Epigenetics AI, a VC-backed startup focused on AI-powered health tracking.

Pioneering a World Without Disease

At Epigenetics AI, our journey began not in a boardroom, but from a profound personal experience. Our founder, Avigail, a dedicated Machine Learning Specialist, spent years in lab research. Yet, it was the tragic and preventable loss of her best friend to leukemia in her early 30s that sparked a singular, powerful vision: what if advanced screening could be made accessible and affordable for everyone, preventing such heartbreak?

This wasn’t just a “lightbulb moment”; it was a wake-up call that her expertise in AI and mobile technology could fundamentally change healthcare. We saw a clear enemy in chronic disease and cancer, and a potent solution in mass-deploying AI-powered preventive screening through an easy-to-use mobile app.

Your Future, Proactively Managed

Imagine having the power to understand your body’s true health on a deeper, predictive level, long before symptoms appear. Our app is designed to deliver precisely that: ultra-affordable, convenient preventive screening that transforms your perspective and empowers you with peace of mind and newfound control.

This is more than just an app; it’s a movement towards a healthier human future. We faced the challenge of assembling a team with this shared, audacious vision, and we’ve built it. Our goal is for the Epigenetics AI App to become the most popular health screen app globally, connecting with medical universities and industries worldwide to ensure everyone has access to this life-changing technology.

Our Investor-Focused Website: Showcasing Innovation & Impact

The site clearly articulates our brand story, highlighting the personal mission to make preventive health screening affordable and accessible for everyone via AI. It details our unique value proposition in epigenetics for longevity, accurate biological age measurement, and the innovative Longevity Olympics. Investors can easily grasp the power of our cloud-based platform, which uniquely focuses on Asian and Chinese cohort data for precision medicine. Furthermore, the website outlines our distinct competitive advantages across our product lines, including our AI-powered prognosis platform for healthcare providers and the crucial Epigenetics Bank. It underscores our robust team of medical, AI, bioinformatics, and marketing experts, reinforcing our capacity to achieve the ambitious vision of “a world where disease no longer exists in humans.” The site effectively communicates our market opportunity, technological prowess, and scalable solutions for mass AI model deployment.

Website

Our Instagram Post Strategy

Our Instagram strategy centers on engaging your audience aged 35-65, particularly those interested in longevity and proactive health. We’ll leverage visually appealing content and concise captions to convey complex ideas simply. Expect a blend of emotional storytelling (like Avigail’s origin story), scientific insights presented accessibly, and motivational content (e.g., the Longevity Olympics). Our posts will foster curiosity about biological age and epigenetics, highlight the app’s ease of use, and include clear calls-to-action to encourage discovery and interaction. We’re building a community around the future of personalized wellness.

Instagram

Revolutionizing Health: Your Future, Decoded

Our UI design delivers a futuristic yet incredibly user-friendly experience, meticulously crafted through competitor research, in-depth UX analysis, persona development, user journey mapping, and ideation. We’ve leveraged cutting-edge AI and Photoshop enhancements to create a distinct visual appeal.

The focus is on effortless user engagement, from a seamless onboarding process to the intuitive ability to scan or import recent blood test reports. Users can easily locate blood test input dates, and our biomarker dashboard is designed with a big, easy-to-read display, ensuring critical health insights are clear and accessible.

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Diamond Preferred Credit Card Design

kyim — Sun, 29 Dec 2024 06:40:37 +0000

About this Project

ntroducing the ultimate diamond-grade prestige credit card for New Yaohan, crafted in collaboration with ICBC Bank and UnionPay. This exclusive project includes:

Card Design: A luxurious and modern aesthetic representing the pinnacle of prestige and exclusivity.
UI Integration: Seamless incorporation into the ICBC banking app, ensuring a cohesive and intuitive user experience.
Packaging: A bespoke package designed to reflect elegance and sophistication, enhancing the unboxing experience.

This design elevates the brand identity of New Yaohan while delivering a premium customer journey.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Software: Photoshop, & Illustrator

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Food & Beverage Visual Identity, Package, Animation & Web Design

kyim — Mon, 04 Mar 2024 07:43:11 +0000

About this Project

Palace Gourmet aims to be a new world-class food hall nestled exclusively in NY8 New Yaohan at the Grand Lisboa Palace Resort Macau, representing the essence of luxury dining and shopping in a European-style food hall. Palace Gourmet seamlessly combines these experiences under one opulent roof. In my role, I undertake the responsibility of crafting a modest yet sophisticated design across disposable food packages, shopping bags, wine labels, billboards, and animation and introductory videos. This design aims to integrate subtle and elegant colors, refined typography, and tasteful animation, creating a humble yet elegant brand identity reflective of the warmth and inclusivity at the heart of Palace Gourmet, the European finest.

Client: Palace Gourmet | Graphic Design: Ken Yim | Graphic Design: Ken Yim | Software: Photoshop, Illustration, Premier, & After Effect

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Sparkling Drink Visual Identity, Social Media, & Animation Design

kyim — Tue, 13 Feb 2024 08:56:15 +0000

About this Project

The visual concept for the All-Natural Sparkling Water with Real Fruit Juice highlights Palace Gourmet’s artistry with vibrant colors, elegant typography, and luscious fruit illustrations across various media. This design and communication strategy emphasize their dedication to all-natural goodness, inviting consumers to experience a refreshing and sophisticated brand identity.

Please visit Design Rush to view the Packaging Design Award

Client: Palace Gourmet | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Loyalty Program Visual & Animation Design

kyim — Fri, 17 Mar 2023 07:59:30 +0000

About this Project

The redesigned New Yaohan VIP membership (loyalty program) card celebrates 25 years of rewarding customer loyalty with a fresh and modern look. Featuring five tiers of membership, including Diamond, Titanium, Gold, Silver, and Bronze, each level has its own unique design and color scheme. The card is also integrated with a membership app, providing members with easy access to exclusive rewards and benefits. The app allows members to track their progress through the tiers, earn and redeem rewards, and stay up-to-date on the latest promotions and events. With this updated loyalty program, members can enjoy a seamless and personalized experience, both in-store and online.

Client: New Yaohan Department Store | Graphic Design: Ken Yim | Motion Graphic: Ken Yim | Software: After Effect, Photoshop, & Illustrator

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Stage & Touring Production Equipment Digital Marketing

kyim — Wed, 10 Aug 2022 00:31:33 +0000

About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

Client: ODYUSA | Art Direction: Ken Yim | Content Development: Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator

Instagram

Product Tag Design with Infographic

Product Tag with Infographic

Product Label Design

Carton Box Package Design

Blister Pack Lable Design

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Membership Program UI Design

kyim — Wed, 20 Jul 2022 02:07:11 +0000

About this Project

This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.

Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research: Ken Yim | Software: Sketch, Photoshop, Illustrator

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Cooking Show Videos

kyim — Tue, 04 Feb 2020 06:47:38 +0000

About this Project

In my role as the Social Media Director and Coordinator, I played a pivotal role in crafting and promoting short cooking videos that showcased the versatility and functionality of kitchenware. Through strategic planning and coordination, these engaging videos not only highlighted the brand’s product range but also provided valuable insights and inspiration for the audience. The goal was to enhance the brand’s online presence, drive engagement, and establish the kitchenware as essential tools for culinary enthusiasts. This dynamic approach to social media management contributed to a successful promotional campaign, resonating with the target audience and elevating the brand’s profile in the realm of kitchen essentials.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | Videography & Video Editing: Ken Yim & Multimedia Team|

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Food and Beverages Industry Creatives

kyim — Sun, 02 Feb 2020 07:32:32 +0000

About this Project

During my tenure at Share Tea, a globally acclaimed bubble tea and drinks chain, I brought a blend of creative prowess and a deep understanding of the drink service industry to the forefront. Tasked with responsibilities ranging from package design and menu creation to crafting engaging social media ads and orchestrating in-store Point of Purchase (POP) displays, I aimed to not only elevate the brand’s visual identity but also align it seamlessly with the unique dynamics of the beverage sector. This comprehensive approach ensured that my designs not only enhanced Share Tea’s aesthetic appeal but also contributed to a cohesive and immersive brand experience, both online and in-store.

Client: Share Tea | Graphic & Package Design: Ken Yim |

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