Elegant Style Archives - Ken Yim Design Portfolio

Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

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Pop-Up Display Design

kyim — Wed, 14 Aug 2024 08:07:38 +0000

About this Project

This vibrant pop-up display, executed in just three days, features a colorful backdrop and four reflexive raisers for an impactful product showcase. My design expertise ensured the display not only captured attention but also seamlessly highlighted the products, creating an engaging and memorable experience

Client: New Yaohan Department Store | Art Direction: Ken Yim | Design: Ken Yim

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Cosmetic Pop-Up Store Design

kyim — Tue, 13 Aug 2024 02:24:49 +0000

About this Project

In my role as a creative manager/designer, I frequently collaborate with world-renowned brands, tailoring their global identities to resonate within local markets. This project involved creating an eye-catching pop-up booth for Clinique’s new product launch at the New Yaohan Department Store’s main entrance. The temporary retail space was meticulously designed to elevate brand visibility and generate excitement, seamlessly integrating Clinique’s global branding with localized elements to attract and engage customers.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Localization: Ken Yim

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Cosmetic Product Mobile App Design

kyim — Wed, 12 May 2021 02:18:30 +0000

About this Project

The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

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Loyalty Program Mobile App Design

kyim — Sun, 30 Jun 2019 02:55:32 +0000

Digital reward program mobile App (iOS/Android) and web portal UI/UX research, wireframe, product development, and collaboration with the digital marketing team for EDM, SMS, social media, and Google ads. Successfully converted 70% of our 310,000 active traditional cardholders and 40,000 recruits to our system in 6 months through precise targeting promotions.

Client: New Yaohan Department Store | UI/UX Design: Ken Yim & Team

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Corporate Website Design

kyim — Sat, 29 Jun 2019 12:41:09 +0000

Corporate website development is an important part of today’s business world. Revamping and the aging website is a big challenge yet and enjoyable process. I have divided it into a two-phase program for the corporate site for marketing and the digital loyalty program portal.

Our audiences are both the consumers and our potential tenants from around the world. Therefore, I had to design a framework where it’s combined with the right internet marketing strategy such as mobile-friendly, SEO, email, and social media. Therefore, WordPress was the choice which the site built upon for its future-proofing and easy to upgrade characteristics.

After the wireframe and sitemap were approved, I had worked with our web developer for the prototype right away. The content creation and layout design with the marketing team were also deeply involved.

The next phase was the digital membership portal. It was built upon New Yaohan’s successful analog foundation and I was responsible for the UI/UX product design. I had designed it as easy to register and use it as possible with the capability for reward point accumulation and checking instantaneously. Our team has also conducted countless times of user acceptance tests and refinements with the developer.

The result for this consequential development was very well received by our customers, loyalty members, and business partners and it also has undergone many upgrades and refinements over time.

Client: New Yaohan | UI/UX Design: Ken Yim | Copy Writing & Research Ken Yim & Team

Please also see See Membership App UI Design and Digital Lucky Draw

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Company Profile

kyim — Sat, 29 Jun 2019 07:32:54 +0000

About this Project

New Yaohan’s in-house creative team has a special assignment to revamp the company’s image with a company credential in late 2017 as part of the 20th-anniversary celebration. The purpose of this project is to introduce and to tell a compelling background story of the largest department store in Macau to our potential business partners from around the globe.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Layout Design: Ken Yim & Graphic Team

Procedures

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