UI UX Product Design Archives - Ken Yim Design Portfolio

International Restaurant Chain Localization

kyim — Mon, 24 Mar 2025 08:24:55 +0000

About this Project

This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, customizes a foreign brand, product, or service to align with a specific local context, making it feel as though it was created for the local audience. By incorporating Chinese design cues and cultural nuances, this project aims to enhance brand relevance and engagement in the Chinese market.

Client: ELN | Art Direction: Ken Yim | Digital Marketing: Ken Yim | Localization Project Manager: Ken Yim

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Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

The post Beauty Shop Visual Identity appeared first on Ken Yim Design Portfolio.

Stage & Touring Production Equipment Digital Marketing

kyim — Wed, 10 Aug 2022 00:31:33 +0000

About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

Client: ODYUSA | Art Direction: Ken Yim | Content Development: Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator

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Membership Program UI Design

kyim — Wed, 20 Jul 2022 02:07:11 +0000

About this Project

This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.

Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research: Ken Yim | Software: Sketch, Photoshop, Illustrator

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Cosmetic Product Mobile App Design

kyim — Wed, 12 May 2021 02:18:30 +0000

About this Project

The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

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Kid’s Store Visual Identity

kyim — Sat, 08 May 2021 14:57:54 +0000

Kid's Cavern Store Signage Design

About this Project

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

Colors & Type Phrases

Collateral Designs

Shopping Bag Design

Kids Cavern Stationaries

Candy Bags

Premium Cholocate Box Design

Kid's Cavern Candy Shop Design

Magazine Ad Design 2021

Magazine Ad Designs

Kids Cavern Digital Signage Poster

Web Design

Shop Front LED Animation

Promotional Video & Animation

On the Press

On the press (VMSD Magazine)

The post Kid’s Store Visual Identity appeared first on Ken Yim Design Portfolio.

Food Ordering Digitization

kyim — Sat, 01 Feb 2020 07:22:56 +0000

Food-Ordering-Digitization

Food-Ordering-Kiosk

Membership Mobile App Notification

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Omnicommerce Development

kyim — Thu, 30 Jan 2020 07:24:51 +0000

eCommerce Magento Hero

eCommerce Mobile Responsive

omnicommerce

Magento-Base

Shopping Cart Setup

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Digital Lucky Draw System UI UX

kyim — Sun, 30 Jun 2019 03:50:25 +0000

About this Project

I led the UX design initiative for our digital lucky draw system, seamlessly integrating it with our digital reward program mobile app to bring a modern and efficient twist to the traditional approach. The primary goals were to heighten customer awareness of the event, incentivize new VIP member recruitment, and streamline the process with a simplified, digital entry system. By replacing the conventional redeem and ticket method, we successfully reduced the average entry time from 3 minutes to a swift 40 seconds per participant. This transformation not only engaged participants but also significantly enhanced operational efficiency, ensuring a seamless and enjoyable experience for all involved.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | UI/UX Design: Ken Yim |

Please also see See Home Page UI Design and Digital Lucky Draw

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Loyalty Program Mobile App Design

kyim — Sun, 30 Jun 2019 02:55:32 +0000

Membership App Product Design

Digital reward program mobile App (iOS/Android) and web portal UI/UX research, wireframe, product development, and collaboration with the digital marketing team for EDM, SMS, social media, and Google ads. Successfully converted 70% of our 310,000 active traditional cardholders and 40,000 recruits to our system in 6 months through precise targeting promotions.

Client: New Yaohan Department Store | UI/UX Design: Ken Yim & Team

Membership Card UI Design

Membership Point Checker UI Design

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