This collection highlights my creative direction and design execution for department stores, supermarkets, and retail event environments. From large-scale seasonal décor and themed displays to banners, backdrops, and custom-built props, each project demonstrates my ability to merge visual storytelling with strategic brand messaging. Developed during my role as Creative Manager and Senior Graphic Designer at New Yaohan Department Store, these works reflect end-to-end project leadership from concept development through production and on-site installation for both in-house and international brands. The results enhanced customer engagement through immersive, high-impact visual experiences tailored to retail audiences.