Credential Archives - Ken Yim Design Portfolio

Beauty Shop Visual Identity

kyim — Wed, 09 Oct 2024 04:20:34 +0000

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

Shopping Bag Concept

Shopping Bag Production Mock Up

New Yaohan Beauty West Shop Front

Kiehl's Counter

Visual Merchandising Decoration

New Yaohan Beauty East Shop Front

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Stage & Touring Production Equipment Digital Marketing

kyim — Wed, 10 Aug 2022 00:31:33 +0000

About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

Client: ODYUSA | Art Direction: Ken Yim | Content Development: Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator

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Membership Program UI Design

kyim — Wed, 20 Jul 2022 02:07:11 +0000

About this Project

This UI/UX project is the second reiteration of the digital membership program and shopping App, in conjunction with the new visual identity and a new store for the New Yaohan Japanese Style Department at the ultra-luxury hotel complex in Macau. The brief from the senior management is to create an all-in-one app containing eCommerce, brick-and-mortar store promotions, eWallet, and VIP loyalty program eCard. Its sole purpose is to retain the customers online and offline with a great experience. Along with the successful 360,000 active members, this app populated another 20% of users in 2 months to 432,000. The projected ROI (return of investment) is up 50% year-over-year for the entire chain.

Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research: Ken Yim | Software: Sketch, Photoshop, Illustrator

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STEAM Education Visual Identity

kyim — Sun, 23 May 2021 02:37:32 +0000

I led a transformative project with Kingston Education in the UK, a distinguished STEAM (Science, Technology, Engineering, Arts, and Mathematics) institution. This endeavor encompassed shaping their visual identity, creating a dynamic company profile, developing an interactive website, and designing a cohesive uniform. By strategically aligning the brand with its STEAM-focused mission, the project enhanced Kingston Education’s image, ensuring a consistent and professional identity across diverse mediums. This comprehensive approach strengthened their presence as a leading institution in STEAM education.

Client: Kingston Eduction | Art Direction: Ken Yim | Project Management: Ken Yim | Key Visual Design: Ken Yim

Kingston-Star of Wisdom

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Cosmetic Product Mobile App Design

kyim — Wed, 12 May 2021 02:18:30 +0000

About this Project

The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Key Visual Design: Ken Yim

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Company Profile

kyim — Sat, 29 Jun 2019 07:32:54 +0000

About this Project

New Yaohan’s in-house creative team has a special assignment to revamp the company’s image with a company credential in late 2017 as part of the 20th-anniversary celebration. The purpose of this project is to introduce and to tell a compelling background story of the largest department store in Macau to our potential business partners from around the globe.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research: Ken Yim | Layout Design: Ken Yim & Graphic Team

Web-File-Templete-02

Procedures

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