UI/UX & Product Design Portfolio | Ken Yim https://kenyimdesigns.com/project-type/ui-ux-product-design/ Making Great Ideas Happen Wed, 14 Oct 2026 03:54:14 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 Machine Learning & Data Science Home Page & Branding Design https://kenyimdesigns.com/project/machine-learning-data-science-home-page-branding-design/?utm_source=rss&utm_medium=rss&utm_campaign=machine-learning-data-science-home-page-branding-design Fri, 28 Nov 2025 05:09:34 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=7900 About this Project A complete WordPress brand overhaul featuring a new logo, a defined color system, and a refreshed visual identity. The site has been rebuilt with cleaner structure, stronger usability, and comprehensive SEO enhancements to support the MSc Machine Learning & Data Science program. Client: Efi Arazi School of Computer Science | Brand Design: Ken Yim | […]

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MLDS Computer Science design project cover for machine learning and data science branding

About this Project

A complete WordPress brand overhaul featuring a new logo, a defined color system, and a refreshed visual identity. The site has been rebuilt with cleaner structure, stronger usability, and comprehensive SEO enhancements to support the MSc Machine Learning & Data Science program.

Client: Efi Arazi School of Computer Science | Brand Design: Ken Yim | Web Graphic: Ken Yim | UI: Ken Yim | Software: Photoshop, Chat GPT/Sora, Figma/Sketch, & WordPress

MLDS Computer Science Logo
MLDS Computer Science-Design-Templete-03
MLDS Computer Science design template, machine learning and data science branding, view 19
MLDS Computer Science design template, machine learning and data science branding, view 04
MLDS Computer Science design template, machine learning and data science branding, view 01
Website

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]]> International Restaurant Chain Localization https://kenyimdesigns.com/project/international-restaurant-chain-localization/?utm_source=rss&utm_medium=rss&utm_campaign=international-restaurant-chain-localization Mon, 24 Mar 2025 08:24:55 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=7248 About this Project This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, […]

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Chinese localization of restaurant chain marketing materials for the Chinese market
International restaurant brand localization project adapting communications for Chinese audiences

About this Project

This project focuses on the localization of marketing materials for a brand targeting the Chinese market, ensuring all elements resonate with local tastes and cultural preferences. The core responsibility involves translating and adapting communications, food menus, Instagram showreels, animations, business cards, food packaging, and visual merchandising into Chinese. Localization, as a process, customizes a foreign brand, product, or service to align with a specific local context, making it feel as though it was created for the local audience. By incorporating Chinese design cues and cultural nuances, this project aims to enhance brand relevance and engagement in the Chinese market.

Client: ELN | Art Direction: Ken Yim | Digital Marketing:  Ken Yim | Localization Project Manager: Ken Yim

Visual merchandising localized into Chinese for an international restaurant chain
Social media content localized into Chinese for an international restaurant chain
Food menu localized into Chinese for an international restaurant chain
Food package design localized with Chinese design cues for a restaurant brand
Front door animation localized into Chinese for an international restaurant chain

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]]> Beauty Shop Visual Identity https://kenyimdesigns.com/project/beauty-shop-visual-identity/?utm_source=rss&utm_medium=rss&utm_campaign=beauty-shop-visual-identity Wed, 09 Oct 2024 04:20:34 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=6947 About this Project New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors. […]

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New Yaohan Beauty Product Shop

About this Project

New Yaohan Beauty is the latest development from the Panda Sociedade de Gestão de Investimentos Limitada to bring the latest and exclusive beauty product to the Macau locals. Our goal is to become the most loved beauty destination of our guests and the most admired retailer by our communities, partners and investors.

 

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research:  Ken Yim | Key Visual Design: Ken Yim

Design inspiration section for New Yaohan Beauty shop visual identity
Logo design for the New Yaohan Beauty shop visual identity

The brand color system is a derivative from the instantly recognizable makeup palettes to resemble a runway-ready impression to our clients.

New Yaohan Beauty app typography and font guide
New Yaohan Beauty brand visual identity design for a Macau beauty retailer
New Yaohan Beauty visual identity and brand design project overview
New Yaohan Beauty mobile app design shown in an iPhone 13 Pro Max mockup
Billboard advertising design for the New Yaohan Beauty shop
Shopping bag concept design for the New Yaohan Beauty shop
Shopping Bag Concept
Shopping Bag Production Mock Up
Shopping Bag Production Mock Up
New Yaohan Beauty cosmetics retail brand design artwork, section 06
New Yaohan Beauty West shop front store photo
New Yaohan Beauty West Shop Front
Kiehl's counter inside the New Yaohan Beauty store
Kiehl's Counter
Visual merchandising decoration inside the New Yaohan Beauty store
Visual Merchandising Decoration
Charlotte Tilbury counter inside the New Yaohan Beauty store
Charlotte Tilbury
Lancome counter inside the New Yaohan Beauty store
Lancome
SK-II counter inside the New Yaohan Beauty store
SK-II Counter
Glycel counter inside the New Yaohan Beauty store
Glycel
Estee Lauder counter inside the New Yaohan Beauty store
Estee Lauder
New Yaohan Beauty East shop front store photo
New Yaohan Beauty East Shop Front
New Yaohan Beauty cosmetics shop visual identity artwork, section 13

Related Project

New Yaohan Beauty brand and app design project, image 19

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]]> Stage & Touring Production Equipment Digital Marketing https://kenyimdesigns.com/project/show-production-equipment-digital-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=show-production-equipment-digital-marketing Wed, 10 Aug 2022 00:31:33 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=4726 About this Project ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts. Client: ODYUSA | Art Direction: Ken Yim | Content Development:  Ken Yim & Marketing Team| Software: Sketch, Photoshop, […]

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ODYUSA animated email marketing cover for DJ and stage gear

About this Project

ODYUSA has established a worldwide reputation for innovation quality and design as one of the most respected brands in the music gear protection company since 1995. The digital initiative includes EDM (Email direct mail), facebook, twitter, and Instagram posts.

Client: ODYUSA | Art Direction: Ken Yim | Content Development:  Ken Yim & Marketing Team| Software: Sketch, Photoshop, Illustrator 

ODYUSA digital marketing font and color scheme
ODYUSA DJ cases social media and marketing design
ODYUSA animated Instagram post on iPhone mockup
Instagram
ODYUSA DJ cases social media post design
ODYUSA email marketing animation on iPhone mockup
ODYUSA email marketing (EDM) layout design
ODYUSA injected case email marketing animation on iPhone mockup
ODYUSA DJ cases marketing layout design
ODYUSA package design, top view
ODYUSA product tag design with infographic
Product Tag Design with Infographic
ODYUSA product tag with infographic, DJ gear
Product Tag with Infographic
ODYUSA product tag with infographic, stage equipment
Product Tag with Infographic
ODYUSA product label design
Product Label Design
ODYUSA carton box package design
Carton Box Package Design
ODYUSA blister pack label design
Blister Pack Lable Design

Related Projects

ODYUSA DJ gear project banner
ODYUSA package design project banner

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]]> Membership Program UI Design https://kenyimdesigns.com/project/department-store-crm-app-ui-design/?utm_source=rss&utm_medium=rss&utm_campaign=department-store-crm-app-ui-design Wed, 20 Jul 2022 02:07:11 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=4289 My Membership Program UI Design for New Yaohan grew the loyalty program from 360,000 to 432,000 members in 2 months. The Chinese New Year festive campaign helped lift sales 15% year-over-year for the same period. Browse the projects below, see my resume, or get in touch to talk about your next project. The membership project […]

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NY8 membership and eCommerce app animation on iPhone 13 Pro mockup

My Membership Program UI Design for New Yaohan grew the loyalty program from 360,000 to 432,000 members in 2 months. The Chinese New Year festive campaign helped lift sales 15% year-over-year for the same period.

Browse the projects below, see my resume, or get in touch to talk about your next project.

The membership project page says the app “populated another 20% of users in 2 months”, so “in 2 months” is from your own page. The 15% line says “helped lift” because that is the claim as you confirmed it, with the campaign as the cause.

Client: NY8 Department Store | Art Direction: Ken Yim | UI/UX & Research:  Ken Yim | Software: Sketch, Photoshop, Illustrator 

New Yaohan membership and shopping app UI design, screen 1
New Yaohan membership and shopping app UI design, screen 2
New Yaohan membership app user experience (UX) design
NY8 Department Store app icon design
New Yaohan membership and shopping app UI design, screen 3
New Yaohan membership and shopping app UI design, screen 4
New Yaohan membership and shopping app UI design, screen 5
New Yaohan membership program UI design
New Yaohan app utility screens UI design

Related Projects

Club membership card design by tier
Loyalty program PowerPoint presentation design

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]]> Cosmetic Product Mobile App Design https://kenyimdesigns.com/project/cosmetic-and-fragrance-shop-ui-ux-corporate-identity-vi/?utm_source=rss&utm_medium=rss&utm_campaign=cosmetic-and-fragrance-shop-ui-ux-corporate-identity-vi Wed, 12 May 2021 02:18:30 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=3374 About this Project The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability. Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research:  Ken Yim | Key Visual […]

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New Yaohan Beauty cosmetic product mobile app design overview

About this Project

The scope of work for the New Yaohan Beauty mobile app includes creating wireframes, optimizing the user experience, and delivering high-fidelity designs. The app underwent user acceptance testing (UAT) to ensure seamless performance and usability.

Client: New Yaohan Department Store | Art Direction: Ken Yim | Copy Writing & Research:  Ken Yim | Key Visual Design: Ken Yim

New Yaohan Beauty app typography and font guide
New Yaohan Beauty mobile app icon design
New Yaohan Beauty mobile app screen designs
New Yaohan Beauty app displayed on iPhone 13 Pro Max mockup
New Yaohan Beauty eCommerce mobile app UI design

Related Project

New Yaohan Beauty store visual identity design

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]]> Kid’s Store Visual Identity https://kenyimdesigns.com/project/kids-store-visual-identity/?utm_source=rss&utm_medium=rss&utm_campaign=kids-store-visual-identity Sat, 08 May 2021 14:57:54 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=3193 Kid’s Cavern Store Signage Design About this Project   Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including […]

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Kids Cavern toy store visual identity program by Ken Yim
Kids Cavern store signage design
Kid's Cavern Store Signage Design

About this Project

 

Kid’s Cavern was one of my favorite brand identity projects while working in the New Yaohan Department Store. It was a completely free-handed project for me to work on from the ground up. No string attached whatsoever! The system consists of all the tangible elements including the mascot character illustrations, shopping bags, type phrases, visual merchandising, and the marketing collaterals that make up the look and feel of the brand. The result is one of the most recognizable brands in the Greater Bay Area in China where its main competitor was the mighty Toy’s “R” Us. A strong brand leaves nothing to chance!

Client: Panda Sociedade de Gestão de Investimentos Limitada | Art Direction: Ken Yim | Visal Identity: Ken Yim | Illustration:  Ken Yim | Animation Story Boarding: Ken Yim | Store Fixtures Design: Ken Yim & Team

Colors & Type Phrases

 

Kids Cavern brand colors and type phrases

Collateral Designs

 

Kids Cavern shopping bag design
Shopping Bag Design
Kids Cavern stationery design
Kids Cavern Stationaries
Kids Cavern candy bag packaging design
Candy Bags
Kids Cavern premium chocolate box packaging design
Premium Cholocate Box Design
Kids Cavern candy shop design
Kid's Cavern Candy Shop Design
Kids Cavern magazine ad mockup
Magazine Ad Design 2021
Kids Cavern print advertisement mockup
Magazine Ad Designs
Kids Cavern digital signage poster design
Kids Cavern Digital Signage Poster

Web Design

 

Kids Cavern animated website banner design

Shop Front LED Animation

 

Kids Cavern shop front LED animation storyboard

Promotional Video & Animation

 

On the Press

 

Kids Cavern visual identity featured in VMSD Magazine
On the press (VMSD Magazine)

Related Project

Kid's fashion store branding project banner

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]]> Food Ordering Digitization https://kenyimdesigns.com/project/food-ordering-digitization/?utm_source=rss&utm_medium=rss&utm_campaign=food-ordering-digitization Sat, 01 Feb 2020 07:22:56 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=2481 Food-Ordering-Digitization Food-Ordering-Kiosk Membership Mobile App Notification Logo Designs Digital Food Menu Chinese Food Haagan-Dazs Thai Food Previous Next

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Food ordering digitization project overview for restaurant self-service ordering
Food-Ordering-Digitization
Food ordering kiosk interface design for restaurant digital ordering
Food-Ordering-Kiosk
Membership mobile app notification design for a food ordering system
Membership Mobile App Notification
Logo designs created for the food ordering digitization project
Logo Designs
Digital food menu design for restaurant ordering screens
Digital Food Menu
Chinese food category digital menu design for food ordering
Chinese Food
Haagen-Dazs digital menu design for a food ordering system
Haagan-Dazs
Thai food category digital menu design for a food ordering system
Thai Food

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]]> Omnicommerce Development https://kenyimdesigns.com/project/ecommerce-website-development/?utm_source=rss&utm_medium=rss&utm_campaign=ecommerce-website-development Thu, 30 Jan 2020 07:24:51 +0000 https://kenyimdesigns.com/?post_type=portfolio&p=2454 eCommerce Magento Hero eCommerce Mobile Responsive omnicommerce Magento-Base Shopping Cart Setup Previous Next

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eCommerce Magento website hero banner for an omnicommerce development project
eCommerce Magento Hero
Mobile responsive eCommerce website layout built on the Magento platform
eCommerce Mobile Responsive
Omnicommerce development overview graphic for an eCommerce website project
omnicommerce
Magento base platform setup for an eCommerce website project
Magento-Base
Shopping cart setup for a Magento eCommerce website project
Shopping Cart Setup

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]]> Digital Lucky Draw System UI UX https://kenyimdesigns.com/project/digital-lucky-draw-system/?utm_source=rss&utm_medium=rss&utm_campaign=digital-lucky-draw-system Sun, 30 Jun 2019 03:50:25 +0000 http://kenyimdesigns.com/?post_type=portfolio&p=2001 About this Project   I led the UX design initiative for our digital lucky draw system, seamlessly integrating it with our digital reward program mobile app to bring a modern and efficient twist to the traditional approach. The primary goals were to heighten customer awareness of the event, incentivize new VIP member recruitment, and streamline […]

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Digital Lucky Draw System Design

About this Project

 

I led the UX design initiative for our digital lucky draw system, seamlessly integrating it with our digital reward program mobile app to bring a modern and efficient twist to the traditional approach. The primary goals were to heighten customer awareness of the event, incentivize new VIP member recruitment, and streamline the process with a simplified, digital entry system. By replacing the conventional redeem and ticket method, we successfully reduced the average entry time from 3 minutes to a swift 40 seconds per participant. This transformation not only engaged participants but also significantly enhanced operational efficiency, ensuring a seamless and enjoyable experience for all involved.

Client: Panda Sociedade de Gestão de Investimentos Limitada | Project Management & Art Direction: Ken Yim | UI/UX Design: Ken Yim | 

Lucky Draw Methodology
Digital Lucky Draw Objective
Digital Lucky Draw User Experience
Registration UI Design
Digital lucky draw mobile app UI design screen
Digital Lucky Draw Live Photo

Please also see See Home Page UI Design and Digital Lucky Draw 

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